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Environmental Issues in the Curricula of International Business
If today's business schools are to fulfill their obligation to produce the managers of the future, academic training has to include environmental awareness. This book provides a better understanding of the dramatic implications that environmental concerns are having on the practice of business and on the teaching of business practices. It creates and enhances environmental awareness, fostering creative thinking in a manner consistent with the objectives of business schools. Environmental Issues in the Curricula of International Business discusses the necessity and criticality of environmental awareness to business practices in the 1990s and beyond, drawing a link between this information and...
Green Marketing in a Unified Europe
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost. Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marke...
Environmental Marketing
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative ...
Law from Below
A constructive model of engagement with unjust laws from the ground up The current political atmosphere would suggest that law is imposed only from above, specifically by the chief executive acting upon some sort of perceived populist mandate. In Law from Below, Elisabeth Rain Kincaid argues that the theology of the early modern legal theorist and theologian, Francisco Suárez, SJ may be successfully retrieved to provide a constructive model of legal engagement for Christians today. Suárez’s theology was developed to combat an authoritarian view of law, suggesting that communities may work to change law from the ground up as they function within the legal system, not just outside it. Law ...
Global Marketing Co-Operation and Networks
Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationaliz...
Conserving the Environment
Chapters include: Is There an Environmental Crisis? Should Biodiversity Be Preserved? How Can Pollution Be Reduced? Can Free-Market Approaches Protect the Environment?
The United States, China, and the Competition for Control
This book considers whether the United States and the People’s Republic of China have irreconcilable visions of world order. The United States, China, and the Competition for Control evaluates the twin claims that China seeks to dismantle the post–World War II international order and that the United States seeks to defend it. It defines the post–war order and examines how the United States and China have behaved within and in relation to it since 1945. An analysis of the two states’ rhetoric and policy reveals that their preferences for international order are not as divergent as today’s conventional wisdom suggests. The book therefore concludes that U.S. policies that treat China as a threat to international order are misplaced and offers policy recommendations for how the United States can both preserve the post–war order and protect its vital national interests. The book will be of interest to foreign policy practitioners, commentators, and analysts as well as students and scholars of security studies, international relations, and geopolitics.
Rethinking Marketing
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
