Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Advertising in Contemporary Consumer Culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of referen...
People and Products
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Japan and Japonisme in Late Nineteenth Century Literature
This book examines the transnational phenomenon of Japonisme in the exoticist and “autoexoticist” literature of the late nineteenth century. Focusing on the way in which reciprocal processes of transcultural acquisition – by Japan and from Japan – were portrayed in the medium of literature, the book illustrates how literary Japonisme and the wider processes whereby Japan, with its alien exotic culture and unique refined aestheticism, was absorbing Western civilization in its own way in the late nineteenth century at the same time as the phenomenon of Japonisme was occurring in Western fine arts, which were inspired by traditional Japanese artistic practices. Specifically, the book focuses on the literary works of Lafcadio Hearn and Pierre Loti, who travelled from France and America, respectively, to Japan, and Mori Ōgai and Natsume Sōseki, who in turn went, respectively, to Germany and England from Japan. Exploring the eclectic hybridity of Japan’s modernization during the late nineteenth century, this book will appeal to students and scholars of Japanese Studies, Postcolonial Studies and Comparative Literature.
International Business Ethics and Growth Opportunities
In the modern business environment, companies strive to create a sense of moral obligation within their employees in an effort to foster a concern for social welfare and justice among global organizations. Despite the efforts of managers and directors, many companies continue to find it difficult to overcome the moral dilemmas of the corporate sector. International Business Ethics and Growth Opportunities presents the necessary methods and resources for managers and directors to be successful in leading their corporations in a responsible and morally conscious manner. Examining the dangers of unethical behavior, this book provides the strategies and tools for proper management to encourage company strength and success. This publication is an essential resource for academicians, researchers, officials, post-graduate students, and professionals in the fields of business and business education interested in ethical decision making on the individual and company level.
Comparative Perspectives on Global Corporate Social Responsibility
In the modern era, businesses have developed a complex relationship with the society surrounding them. While the effects of business activity are clearly seen, their direct impact varies from country to country. Comparative Perspectives on Global Corporate Social Responsibility is a pivotal reference source for the latest scholarly research on the accountability contemporary businesses face for the environmental, social, and economic impacts that they create. Highlighting the variant expressions between developed and developing countries, this book is ideally designed for graduate students, professionals, practitioners, and academicians interested in furthering their knowledge on corporate social responsibility.
Cultures of Authenticity
This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases.
Communication Skills for Business Professionals 7
With its emphasis on Australian contexts and examples, this text is an excellent introduction to the world of professional communication.
Handbook of Research on Pathways and Opportunities Into the Business of Esports
Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in creating their own career paths through capturing and posting gaming microassists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunit...
Accelerated Opportunity Education Models and Practices
Higher education is a driving force behind enhancing competitiveness for economies in the global market; however, a myriad of obstacles can pose significant challenges to students seeking such opportunities. Accelerated Opportunity Education Models and Practices is a pivotal reference source for the latest scholarly research on emerging initiatives in academic institutions that implement expedited educational programs across the globe. Examining the benefits that stem from enabling students to complete their university degrees in a shorter timeframe, this book is ideally designed for administrators, researchers, academicians, and educators interested in guidelines and frameworks necessary to provide accelerated education options at the collegiate level.
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
