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PENGANTAR BISNIS
Buku Pengantar Bisnis ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang konsep bisnis, lingkungan bisnis, kepemilikan bisnis dan bisnis kecil, manajemen dan organisasi bisnis, pengambilan keputusan, perencanaan bisnis, pembiayaan usaha, pasar dan pemasaran, operasi bisnis, hukum bisnis, etika bisnis dan tanggungjawab sosial, inovasi dan teknologi bisnis, kewirausahaan dan pengembangan bisnis, dan perdagangan internasional.
Tourism Marketing in Bangladesh
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Sustainability Disclosure
This volume aims at analysing the main tools, frameworks and issues concerning sustainability disclosure. Particular emphasis is given to the Integrated Reporting, with the aim to identify its antecedents, use within companies, as well as its implementation issues, strengths and weaknesses.
Ecotourism
Using a wealth of international case studies and photos, Ecotourism: An Introduction provides an accessible and comprehensive introduction to the key foundations, concepts and issues related to Ecotourism, the fasted growing segment of the global tourism industry. Among the topics covered are: * the foundations of ecotourism * tourism and ecotourism policy * the economics, marketing and management of ecotourism * the social and ecological impacts of tourism * ecotourism and development * the role of ethics in ecotourism The book includes case studies from Scotland, Austria, the USA, Canada, Mexico and Australia.
Quality Tourism Experiences
The book draws together writers from different backgrounds and interdisciplinary interests and research methodologies, as a consequence, the book provides a model of the way researchers can work together to illuminate an area and to provide multiple representations and interpretations of that area. Moreover the book demonstrates interdisciplinary, transdisciplinary and intradisciplinary approaches and collaborations. Kathleen Andereck, Ph. D., Arizona State University West Sue Beeton, Ph. D., La Trobe University Heather E. Bowen, Ph. D., George Mason University Kelly S.-
Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
Tourism Microentrepreneurship
Tourism Microentrepreneurship shares scholarship and best practices to educate practitioners and to encourage more research on the development of microentrepreneurship and its impact on destination communities.
International Handbook on Ecotourism
Roy and Jan have assembled a timely snapshot of our current understanding of ecotourism, both as a concept worthy of scientific inquiry and as an increasingly significant segment of global commerce and industry. A terrific piece of work! Sam Ham, University of Idaho, US In the 30 or so year since it became established in the tourism literature and in tourism practice, ecotourism has attracted as many proponents as opponents. This Handbook now brings together some of the leading scholars worldwide in this field, to explore the current position of this form of tourism. In doing so, it offers serious critiques, it explores meanings and paradoxes, it offers best practices and it looks to the fut...
Ecotourism and Sustainable Development
"In Ecotourism and Sustainable Development, Martha Honey presents an overview of the ecotourism industry and a first-hand account of ecotourism projects around the world. Based on interviews and visits to ecotourist hotspots in Latin America and Africa, the book offers a vivid description and analysis of projects that meet the goals and standards of ecotourism, as well as those that claim to be ecotourism but in reality fall short.
Environmental Marketing
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative p...
