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MANAJEMEN PEMASARAN JASA
Manajemen pemasaran merupakan salah satu bidang yang terus berkembang seiring dengan dinamika pasar yang semakin kompleks, terutama dalam konteks pemasaran jasa. Pemasaran jasa memiliki karakteristik yang berbeda dengan pemasaran produk, sehingga memerlukan pendekatan dan strategi yang khusus.
MANAJEMEN TRANSFORMASI
Manajemen transformasi telah menjadi inti dari strategi perusahaan yang sukses. Transformasi tidak lagi hanya menjadi pilihan, melainkan suatu keharusan bagi organisasi yang ingin bertahan dan berkembang dalam lingkungan yang berubah dengan cepat. Manajemen transformasi mencakup serangkaian langkah strategis yang dirancang untuk mengubah cara organisasi beroperasi, beradaptasi dengan perkembangan pasar, teknologi, dan lingkungan bisnis, serta meningkatkan kinerja dan daya saing.
Teaching and Media
Abstract: An instructional text for teachers focuses on the effective use of media in teaching and on the unique characteristics of individual learners. The text is intended for use in conjunction with carefully planned classroom and laboratory activities. Topics include the systematic approach to teaching and its application; the learning process and the teacher's role; school learning objectives; instruction evaluation; teaching cognitive, affective, and motor skills objectives; teaching strategies; the role of instructional media; media selection; the uses of various media types; and characteristics of the instruction management model. A brief listing of audiovisual materials and resources is appended. Instructional component objectives and numerous exercises are given throughout the text. (wz).
Advanced Theory and Practice in Sport Marketing
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to...
Change Over Time in Children's Literacy Development
Written for specialists, leading teachers, graduates and academics, this in-depth study discusses the theories, questions and developments in early literacy intervention that have made Marie Clay a leader in this area.This thoughtful and challenging book allows people working in early intervention to draw on the success of others from around the world.
Culture-Inclusive Theories
The author proposes an epistemological strategy to resolve controversial issues in the indigenous psychology (IP) movement. These include the nature of IPs, scientific standards, cultural concepts, philosophy of science, mainstream psychology, generalization of findings, and the isolation and independence of IPs. The approach includes a two-step strategy for construction of culture-inclusive theories, based on a Mandala model of self and a Face and Favor model for social interaction, and the use of these models to develop culture-inclusive theories for Confucian morphostasis. The author has successfully used this strategy, and encourages others to use it to construct their own culture-inclusive theories.
