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MANAJEMEN PEMASARAN JASA
Manajemen pemasaran merupakan salah satu bidang yang terus berkembang seiring dengan dinamika pasar yang semakin kompleks, terutama dalam konteks pemasaran jasa. Pemasaran jasa memiliki karakteristik yang berbeda dengan pemasaran produk, sehingga memerlukan pendekatan dan strategi yang khusus.
MANAJEMEN TRANSFORMASI
Manajemen transformasi telah menjadi inti dari strategi perusahaan yang sukses. Transformasi tidak lagi hanya menjadi pilihan, melainkan suatu keharusan bagi organisasi yang ingin bertahan dan berkembang dalam lingkungan yang berubah dengan cepat. Manajemen transformasi mencakup serangkaian langkah strategis yang dirancang untuk mengubah cara organisasi beroperasi, beradaptasi dengan perkembangan pasar, teknologi, dan lingkungan bisnis, serta meningkatkan kinerja dan daya saing.
Advanced Theory and Practice in Sport Marketing
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to...
The Technology Acceptance Model
This SpringerBrief reviews exhaustively the representative research on the Technology Acceptance Model (TAM) from its first appearance thirty years ago until now, also identifying possible directions for future research. TAM is a theory from the Information Systems (IS) discipline for explaining, predicting, and improving user acceptance of information technology (IT). The findings revealed that TAM is a leading scientific paradigm and a credible model for facilitating assessment of diverse technological deployments. TAM’s core variables, perceived usefulness and perceived ease of use, have been proven to be the principal causal mediators between objective IT design characteristics of tech...
Change Over Time in Children's Literacy Development
Written for specialists, leading teachers, graduates and academics, this in-depth study discusses the theories, questions and developments in early literacy intervention that have made Marie Clay a leader in this area.This thoughtful and challenging book allows people working in early intervention to draw on the success of others from around the world.
Culture-Inclusive Theories
The author proposes an epistemological strategy to resolve controversial issues in the indigenous psychology (IP) movement. These include the nature of IPs, scientific standards, cultural concepts, philosophy of science, mainstream psychology, generalization of findings, and the isolation and independence of IPs. The approach includes a two-step strategy for construction of culture-inclusive theories, based on a Mandala model of self and a Face and Favor model for social interaction, and the use of these models to develop culture-inclusive theories for Confucian morphostasis. The author has successfully used this strategy, and encourages others to use it to construct their own culture-inclusive theories.
Fundamentals of Sport Marketing
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
