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MANAJEMEN PEMASARAN JASA
Manajemen pemasaran merupakan salah satu bidang yang terus berkembang seiring dengan dinamika pasar yang semakin kompleks, terutama dalam konteks pemasaran jasa. Pemasaran jasa memiliki karakteristik yang berbeda dengan pemasaran produk, sehingga memerlukan pendekatan dan strategi yang khusus.
MANAJEMEN TRANSFORMASI
Manajemen transformasi telah menjadi inti dari strategi perusahaan yang sukses. Transformasi tidak lagi hanya menjadi pilihan, melainkan suatu keharusan bagi organisasi yang ingin bertahan dan berkembang dalam lingkungan yang berubah dengan cepat. Manajemen transformasi mencakup serangkaian langkah strategis yang dirancang untuk mengubah cara organisasi beroperasi, beradaptasi dengan perkembangan pasar, teknologi, dan lingkungan bisnis, serta meningkatkan kinerja dan daya saing.
Research Anthology on Concepts, Applications, and Challenges of FinTech
FinTech, an abbreviated term for financial technology, is a digital revolution changing the way banking and financial services are being used both by individuals and businesses. As these changes continue to take place, the financial industry is focused on technological innovation and feeding into this digital revolution to better serve consumers who are looking for easier ways to invest, transfer money, use banking services, and more. FinTech is increasing accessibility to financial services, automating these services, expanding financial options, and enabling online payments and banking. While the benefits are being continually seen and this technology is becoming more widely accepted, ther...
Advanced Theory and Practice in Sport Marketing
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to...
Change Over Time in Children's Literacy Development
Written for specialists, leading teachers, graduates and academics, this in-depth study discusses the theories, questions and developments in early literacy intervention that have made Marie Clay a leader in this area.This thoughtful and challenging book allows people working in early intervention to draw on the success of others from around the world.
Culture-Inclusive Theories
The author proposes an epistemological strategy to resolve controversial issues in the indigenous psychology (IP) movement. These include the nature of IPs, scientific standards, cultural concepts, philosophy of science, mainstream psychology, generalization of findings, and the isolation and independence of IPs. The approach includes a two-step strategy for construction of culture-inclusive theories, based on a Mandala model of self and a Face and Favor model for social interaction, and the use of these models to develop culture-inclusive theories for Confucian morphostasis. The author has successfully used this strategy, and encourages others to use it to construct their own culture-inclusive theories.
New Zealand Identities
Fifteen writers with diverse personal and scholarly backgrounds come together in this collection to examine issues of identity, viewing it as both a departing point and end destination for the various peoples who have come to call New Zealand "home." The essays reflect the diversity of thinking about identity across the social sciences as well as common themes that transcend disciplinary boundaries. Their explorations of the process of identity-making underscore the historical roots, dynamism, and plurality of ideas of national identity in New Zealand, offering a view not only of what has been but also what might be on the horizon.
