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A Parents' and Teachers' Guide to Bilingualism
  • Language: en
  • Pages: 283

A Parents' and Teachers' Guide to Bilingualism

In this accessible guide to bilingualism in the family and the classroom, Colin Baker delivers a realistic picture of the joys and difficulties of raising bilingual children. This revised edition includes more information on bilingualism in the digital age, and incorporates the latest research in areas such as neonatal language experience, multilingualism and language mixing.

Teaching English to Young Learners
  • Language: en
  • Pages: 147

Teaching English to Young Learners

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The Economics of Counterfeit Trade
  • Language: en
  • Pages: 204

The Economics of Counterfeit Trade

The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft parts. Software and music piracy are easy targets widely reported in the media. In 2007, the Business Software Alliance (BSA) estimated that 38% of personal computer software installed worldwide was illegal and the losses to the software industry were $48 billion worldwide. The Recording Industry Assoc...

Collaborative Economy and Tourism
  • Language: en
  • Pages: 328

Collaborative Economy and Tourism

  • Type: Book
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  • Published: 2017-05-30
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  • Publisher: Springer

This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism, couchsurfing, dinner hosting, social enterprise and similar phenomena are among these collective innovations in tourism that are shaking the very bedrock of an industrial system that has been traditionally sustained along commercial value chains. To date there has been very little investigation of these trends, which have been inspired by, amongst other things, de-industrialization processes and post-capitalist forms of production and consumption, postmaterialism, the rise of the third sector and collaborative governance. Addressing that gap, this book explores the character, depth and breadth of these disruptions, the creative opportunities for tourism that are emerging from them, and how governments are responding to these new challenges. In doing so, the book provides both theoretical and practical insights into the future of tourism in a world that is, paradoxically, becoming both increasingly collaborative and individualized.

Transforming Higher Education
  • Language: en
  • Pages: 228

Transforming Higher Education

"The theme of the book is that the drive for quality in Britain and elsewhere, and the reform of teaching and learning processes have not been connected, organizationally or in practice: change has been driven by the search for efficiency and by a quest for greater bureaucratic accountability. Harvey and Knight argue that, whatever the merits of these developments, they have not been directly concerned to improve the quality of student learning. They argue not just that student learning ought to be at the centre of discussions about quality enhancement, but that the goal ought to be transformation: transformation of universities with a view to transforming learners."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Film Marketing
  • Language: en
  • Pages: 487

Film Marketing

  • Type: Book
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  • Published: 2017-07-20
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  • Publisher: Routledge

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing...

The Social Context of Religiosity
  • Language: en
  • Pages: 180

The Social Context of Religiosity

  • Type: Book
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  • Published: 1980
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  • Publisher: Unknown

To find out more information about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

The Mind's Best Work
  • Language: en
  • Pages: 325

The Mind's Best Work

Over the years, tales about the creative process have flourished-tales of sudden insight and superior intelligence and personal eccentricity. Coleridge claimed that he wrote "Kubla Khan" in one sitting after an opium-induced dream. Poe declared that his "Raven" was worked out "with the precision and rigid consequence of a mathematical problem." D. N. Perkins discusses the creative episodes of Beethoven, Mozart, Picasso, and others in this exploration of the creative process in the arts, sciences, and everyday life. Table of Contents: A Parable 1. Witnesses to Invention 2. Creative Moments 3. Ways of the Mind 4. Critical Moments 5. Searching For 6. Plans Down Deep 7. Plans Up Front 8. Lives o...

Advanced Theory and Practice in Sport Marketing
  • Language: en
  • Pages: 424

Advanced Theory and Practice in Sport Marketing

  • Type: Book
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  • Published: 2017-12-18
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  • Publisher: Routledge

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to...

Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments
  • Language: en

Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments

  • Type: Book
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  • Published: 2020
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  • Publisher: Unknown

This monograph discusses the central role that artificial intelligence and machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of ML and to analyze required learning, applications, and future developments involved in applying ML to marketing.