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"Understanding International Art Markets and Management focuses on the visual art market--sculpture, paintings, drawings, prints--and examines the major transitions that have affected this market." -- t.p. verso.
Drawing on the experience of Sotheby's Institute of Art, this text exposes the realities of the commercial trade in fine art, from its structure to legal issues and wider cultural policy, and including interviews with leading experts in the field.
Art and money have much in common. Both are spheres of social activity that carry symbolic values. A coin is simply a piece of metal, stamped with signs to give it symbolic meaning, to give it a value, a value that changes with the vicissitudes of its economic life, or, when no longer legal tender, with its life as a collectable. A painting is a piece of canvas, stretched on a frame to make it taut, which is then covered with pigment, brushed with an image, a sign that gives it value, a value that changes with the vicissitudes of its aesthetic and symbolic life, with its commodity value. Art and money come together whenever the values of both are exchanged within a market—in trade between ...
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Robertson examines three types of emerging market for contemporary art: the recently established, the maturing, and the mature. The book is also concerned with looking at how value in non-Western contemporary art is constructed by external political events and economic factors rather than aesthetic considerations.
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