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Media Management
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Be a Millionaire Shopkeeper
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for y...
Wanted Dead and Alive
Given what we know about climate change, should we still be raising and eating cattle? And how do we weigh the cultural and economic value of cattle against their environmental impact? This engaging book brings history, science, economics and popular culture together in a timely discussion about whether current practices can be justified in a period of rapid climate change. Journalist Gregory Mthembu-Salter first encountered South Africa’s love of cattle during his own lobola negotiations. The book traces his personal journey through kraals, rangelands and feedlots across South Africa to find out more about the national hunger for cattle. He takes a broad sweep – drawing on such diverse sources as politicians involved in land reform, history, braai-side interviews with cattle farmers and abattoir owners, conversations with his mother-in-law, and analysis of cutting-edge science.
Website Design and Development
A helpful book-and-video package for building and maintaining a successful Web site How do you know that you've done everything possible to create a unique, enriching, and successful Web site, particularly when you're hiring others to do it? With Website Design and Development, you'll feel confident that you’ve exhausted every facet of building a Web site. The clever question-and-answer format walks you through easily overlooked details, acting as a virtual consultant. You’ll get clear, easy-to-follow advice on everything from finding a host, design and layout, creating content, marketing, to staying secure. Each question features a rating as to how critical it is to the welfare of the s...
The 2021 Web Almanac
The Web Almanac is an annual research project by the web development community to better understand how the web is built and experienced. Industry experts and a team of peer reviewers and data analysts research the state of the web, one chapter at a time, focused in areas of web page composition, user experience, content publishing, and content delivery. The result is a richly detailed report brimming with insightful analysis written by subject matter experts built on a solid foundation of statistics aggregated over millions of top websites.
Contemporary Issues in Digital Marketing
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Selling All-in-One For Dummies
Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results. This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to bui...
High-Impact Content Marketing
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social med...
5Ktips for Innovators + Entrepreneurs
5Ktips for Innovators + Entrepreneurs ... well over 5000 bits of advice carefully selected to help innovators and entrepreneurs racing to create and market their something(s) new and better! Some of the tips are fun and fluffy ... a few quick snippets of encouragement, humor, and whimsy. Others are more insightful ... slices of wisdom, informative checklists, and tidbits of knowledge. The tips come from a wide variety of insightful sources, wise and wonderful people, and sometimes someone with a loose screw or two! Relax! You don't have to read all the tips at once! Start and stop most anywhere. Jump around! Read a little, read a lot. This is a "come-back" book ... when you need a little chuckle, a bit of inspiration, or a short break from what you're doing, come back for more!
Putting the Public Back in Public Relations
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
