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Event Sponsorship
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To ref...
eTourism case studies
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
Events Management
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and p...
Ultimate Crush
(Paperback) SPECIAL COMMEMORATIVE EDITION TO CELEBRATE RUGBY WORLD CUP 2019 BEING AWARDED TO JAPAN.The true story of Katsuyuki Kiyomiya's miraculous five years (2001-06) coaching Japan's top university rugby team, written by the coach himself as the bestselling "Kyuukyoku no Shouri" (pub. Feb. 2006), translated by Ian Ruxton. Kiyomiya's record over five years is: Played 70, Won 62, Drawn 1, Lost 7 with wins over Toyota Verblitz, New Zealand Universities, Oxford and Cambridge. Tipped as a future coach of Japan, in March 2006 he became head coach of Suntory Sungoliath in Japan's Top League. The tragic sub-plot is the murder in Iraq in 2003 of rugby player-diplomat Katsuhiko ("Katsu") Oku who invented the ULTIMATE CRUSH slogan. Reviewed in Rugby World, February 2007 issue. (This Paperback is also on amazon and other retail websites. The Hardcover and Download are only available on lulu.com.)
The Railway Engineer
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A Zombie's Guide to the Human Body
From the appetizing intestines to the tasty respiratory system, explore every part of the human body through a zombie's rotting eyes.
Innovative Marketing Communications
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
The Railway Engineer
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Events Management
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
International Dictionary of Hospitality Management
The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants and Food service * Time-share * Clubs * Events As well as a functional one: * Accounting and Finance * Marketing * Strategic Management * Human Resources * Information Technology * Facilities Management An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.
