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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
The Portable MBA
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 per...
The Typographic Medium
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what const...
A Matter of Fact
"Today it seems that conspiracy and rumour spread faster than ever and are increasingly hard to debunk. How do we convincingly explain the difference between good information and misinformation? A matter of fact explores the science of communicating and presents innovative ways to talk effectively (and empathetically) about contentious information"--Publisher information.
The Routledge Companion to Identity and Consumption
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The ...
The Public Professor
The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research and knowledge to change the world. The book gives practical strategies for scholars to become more engaged with the public on a variety of fronts: online, in print, at council hearings, even with national legislation. Lee Badgett, a veteran policy analyst and public intellectual with over 25 years of experience connecting cutting edge research with policymakers and the public, o...
The Psychology of Problem Solving
Problems are a central part of human life. The Psychology of Problem Solving organizes in one volume much of what psychologists know about problem solving and the factors that contribute to its success or failure. There are chapters by leading experts in this field, including Miriam Bassok, Randall Engle, Anders Ericsson, Arthur Graesser, Keith Stanovich, Norbert Schwarz, and Barry Zimmerman, among others. The Psychology of Problem Solving is divided into four parts. Following an introduction that reviews the nature of problems and the history and methods of the field, Part II focuses on individual differences in, and the influence of, the abilities and skills that humans bring to problem situations. Part III examines motivational and emotional states and cognitive strategies that influence problem solving performance, while Part IV summarizes and integrates the various views of problem solving proposed in the preceding chapters.
Misadventures in Health Care
Misadventures in Health Care: Inside Stories presents an alternative approach to attributing the cause of medical error solely to the health care provider. That alternative, the systems approach, pursues why an incident occurs in terms of factors in the context of care that affect the care provider to induce an error. The basis for this approach is the fact that an error is an act, an act is behavior, and behavior is a function of the person interacting with the environment. Eleven vignettes illustrate the importance of the systems approach by describing health care incidents from the perspective of the care providers--the perspective that can identify the factors that actually affect the pr...
Cognitive Social Psychology
A comprehensive overview of the mechanisms involved in how cognitive processes determine thought and behavior toward the social world, Cognitive Social Psychology: *examines cognition as a motivated process wherein cognition and motivation are seen as intertwined; * reviews the latest research on stereotyping, prejudice, and the ability to control these phenomena--invaluable information to managers who need to prevent against bias in the workplace; and *provides a current analysis of classic problems/issues in social psychology, such as cognitive dissonance, the fundamental attribution error, social identity, stereotyping, social comparison, heuristic processing, the self-concept, assimilation and contrast effects, and goal pursuit. Intended for psychology and management students, as well as social, cognitive, and industrial/organizational psychologists in both academic and applied settings. This new book is also an ideal text for courses in social cognition due to its cohesive structure.
You Are Here
How to understand a media environment in crisis, and how to make things better by approaching information ecologically. Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.
