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Estrategias y técnicas de comunicación
Cinco capítulos componen esta obra que estudia la comunicación integrada en la empresa desde diferentes departamentos comerciales: Venta personal y dirección de ventas; Publicidad ; Promoción de ventas; Patrocinio y relaciones públicas y Marketing directo e interactivo.
Identity and the Museum Visitor Experience
Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs.
Peace and Conflict Studies Research
This edited book is a new and valuable resource for students, teachers, and practitioners, providing a detailed exploration of how qualitative research can be applied in the field of peace and conflict studies. This book explores considerations and components of designing, conducting, and reporting qualitative research in this field, and also provide exemplars of recent empirical research in peace and conflict studies that employed qualitative methods. Scholars and researchers in peace and conflict studies and peace education face unique challenges in teaching, designing, and conducting qualitative research in these fields. This edited book discusses tips in designing qualitative studies in ...
Trust as the Key to Loyalty in Business-to-Consumer Exchanges
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Compstat
This COMPSTAT 2002 book contains the Keynote, Invited, and Full Contributed papers presented in Berlin, August 2002. A companion volume including Short Communications and Posters is published on CD. The COMPSTAT 2002 is the 15th conference in a serie of biannual conferences with the objective to present the latest developments in Computational Statistics and is taking place from August 24th to August 28th, 2002. Previous COMPSTATs were in Vienna (1974), Berlin (1976), Leiden (1978), Edinburgh (1980), Toulouse (1982), Pra~ue (1984), Rome (1986), Copenhagen (1988), Dubrovnik (1990), Neuchatel (1992), Vienna (1994), Barcelona (1996), Bris tol (1998) and Utrecht (2000). COMPSTAT 2002 is organise...
Encyclopedia of E-Business Development and Management in the Global Economy
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Leveraging Corporate Responsibility
This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
AI Impacts in Digital Consumer Behavior
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented ap...
Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
