Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Current Approaches to Metaphor Analysis in Discourse
This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly dif...
Cognitive and Discourse Approaches to Metaphor and Metonymy
The intention of the work was to bring together different perspectives on the issue of making compatible Discourse Analysis and Cognitive Linguistics, particularly in relation with metaphor and metonymy phenomena.
In-roads of Language
In-roads of Language caps an ensemble of many-varied, interesting and spirited articles of appealing claim --specially garnered for students looking for new insights and usefully dedicated to advanced scholars that may battle in recent trends in English studies
Cognitive Linguistics between Universality and Variation
“This volume takes up the challenge of assessing the present state of Cognitive Linguistics on the cutting edge between universality and variability. Claims of universality have never been explicitly articulated by cognitive linguists but studies on embodiment, motivation and cognitive processes such as metaphor, metonymy, and conceptual integration rely on general cognitive abilities and hence tacitly assume cross-linguistic commonalities. Variability within a language and across languages has received growing attention, especially in contrastive and corpus-based studies. Both perspectives are given ample space in the articles collected in the volume. “The present volume is the first to...
Metaphor and Mills
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
From Perception to Meaning
The 1987 landmark publications by G. Lakoff and M. Johnson made image schema one of the cornerstone concepts of the emerging experientialist paradigm of Cognitive Linguistics, a framework founded upon the rejection of the mind-body dichotomy and stressing the fundamentally embodied nature of meaning, imagination and reason - hence language. Conceived of as the pre-linguistic, dynamic and highly schematic gestalts arising directly from motor movement, object manipulation, and perceptual interaction, image schemas served to anchor abstract reasoning and imagination to sensori-motor patterns in the conceptual theory of metaphor. Being itself informed by preceding crosslinguistic work on semanti...
Multiple Voices in Academic and Professional Discourse
The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. Th...
Toward a Motivation Model of Pragmatics
With the “discursive turn” has come a distrust – a complete rejection by some – of theories that seek deeper reasons for surface phenomena. Rong Chen argues that this distrust, with its accompanying overemphasis on specificity and fluidity of linguistic meaning and social values, is unwarranted and unhelpful. Drawing on insights from social theories and various strands of pragmatics, he proposes a motivation model of pragmatics (MMP), contending that language use can be adequately, coherently, and elegantly studied via the motivation behind it in its varied and dynamic contexts. The model, with its well-laid out components, is then applied to (im)politeness research, cross-cultural p...
Medical Discourse in Professional, Academic and Popular Settings
This volume investigates the features and challenges of medical discourse between medical professionals as well as with patients and in the media. Based on corpus-driven studies, it includes a wide variety of approaches including cognitive, corpus and diachronic linguistics. Each chapter examines a different aspect of medical communication, including the use of metaphor referring to cancer, the importance of ethics in medical documents addressed to patients and the suitability of popular science articles for medical students. The book also features linguistic, textual and discourse-focused analysis of some fundamental medical genres. By combining sociological and linguistic research applied to the medical context, it illustrates how linguists and translation specialists can build bridges between health professionals and their patients.
