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In the second edition the author has enhanced the content as per the latest trend in examination . As a result this book would act as a highly focused and effective resource for students aspiring to crack the 'Integrated Program in Management (IPM)' entrance examination. The book has been designed keeping in mind the busy schedule of aspirants , currently preparing for their 10+2 examinations , by providing 'to-the-point' concepts and 'quality' practice questions. The last five years' examination pattern and the scope of Aptitude Tests as conducted by IIM Indore have also been incorporated across all chapters. It would also be a useful resource to crack undergraduate level entrance examinations of 'University of Delhi', 'Symbiosis', 'Narsee Monjee (NMIMS)' and other key BBA offering institutions.
Graduation is a magical time—it is liberating and petrifying in equal measure. It is tradition to invite a noted personality to deliver an address that can rouse the students to step into the real world with courage, motivation and enthusiasm. This book brings together twenty convocation speeches delivered at the greatest management institutes in this country by eminent personalities like A.P.J. Abdul Kalam, Deepak Parekh, Subroto Bagchi, Indra K. Nooyi and Anand Mahindra. It also offers reflections from experts who analyse these speeches, and delves into the art of inspiring communication. Stimulating and inspiring, Success Is a Thief is a must on every bookshelf.
ORSI Ahmedabad chapters has taken the initiatives to conduct an annual conference focusing on theory and practice of operational Research in the Indian context. These conferences are named as Management Science and practice (MSP). The peer review edition proceedings of the conference are published for wider dissemination. The 5th edition of MSP was held at IIM Indore in August 2012. This event was attended by about 50 scholars. A dozen invited presentations from eminent academicians formed the core academic program. The edited proceedings are presented in this volume.
This book reflects on the growing appetite for plurality in management knowledge that addresses the problems important to business and society. Over the last three decades, India’s rapid economic growth has helped to make it a leading economy of the world. The social and cultural setting of India is unique because of its diversity, large population, and social and economic stratification. India is a living culture of more than three thousand years that simultaneously embraces traditional and contemporary beliefs and practices. From world trade to climate change to democratization, India’s actions have a global impact. Reviewing management literature in the Indian context, this book attem...
Given the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.
Embark on a transformative journey into the realm of career development—an essential domain where strategic planning, skill enhancement, and personal growth converge to shape a successful and fulfilling professional journey. "Elevate Your Path: Mastering Career Development for Success and Fulfillment" is a comprehensive guide that unveils the essential principles and practices that empower individuals to navigate their career trajectories with purpose and intention. Charting Your Professional Course: Immerse yourself in the art of career development as this book explores the core concepts and strategies that underpin effective career planning and advancement. From self-assessment to networ...
This volume presents selected papers from IACMAG Symposium,The major themes covered in this conference are Earthquake Engineering, Ground Improvement and Constitutive Modelling. This volume will be of interest to researchers and practitioners in geotechnical and geomechanical engineering.
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IPMAT is an aptitude test conducted by IIM Indore for admission to its five- year course, IPM (Integrated Programme in Management). IPM is a dual degree programme offered by IIM Indore for candidates passing the 12th standard. It is a programme which allows entry to an IIM just after 12th standard. For securing admission in IPM, aspirants have to clear IPMAT. IPM stands out in terms of the environment that it provides and plans his/ her life and aligns the reality with aspirations.