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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession. It is vital for their emotional health that they know about these syndromes and the importance of seeking help early on. The up-to-date compilation of studies gives a clinical and human vision of these challenges based on the authors’ experience.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Wildland fires are occurring more frequently and affecting more of Earth's surface than ever before. These fires affect the properties of soils and the processes by which they form, but the nature of these impacts has not been well understood. Given that healthy soil is necessary to sustain biodiversity, ecosystems and agriculture, the impact of fire on soil is a vital field of research. Fire Effects on Soil Properties brings together current research on the effects of fire on the physical, biological and chemical properties of soil. Written by over 60 international experts in the field, it includes examples from fire-prone areas across the world, dealing with ash, meso and macrofauna, smoul...
Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
Thomas H. Kunz is a professor of biology and director of the Center for Ecology and Conservation Biology at Boston University. He is the editor of Bat Biology and Conservation and Bat Ecology. Stuart Parsons is a senior lecturer in biological sciences at the University of Auckland, New Zealand -- Jacket.
This thesis presents a theoretical and experimental approach for the rapid fabrication, optimization and testing of holographic sensors for the quantification of pH, organic solvents, metal cations, and glucose in solutions. Developing non-invasive and reusable diagnostics sensors that can be easily manufactured will support the monitoring of high-risk individuals in any clinical or point-of-care setting. Sensor fabrication approaches outlined include silver-halide chemistry, laser ablation and photopolymerization. The sensors employ off-axis Bragg diffraction gratings of ordered silver nanoparticles and localized refractive index changes in poly (2-hydroxyethyl methacrylate) and polyacrylam...