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Sustainable Entrepreneurship
  • Language: en
  • Pages: 319

Sustainable Entrepreneurship

Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives cl...

Research Handbook on Organisational Integrity
  • Language: en
  • Pages: 647

Research Handbook on Organisational Integrity

This ground-breaking Research Handbook showcases the value, uniqueness, versatility, and holistic character of organisational integrity. Bringing together diverse perspectives from a wide range of expert contributors, it not only provides a comprehensive overview of the current state of the field, but also charts exciting new directions for future research.

The Routledge Companion to the Future of Marketing
  • Language: en
  • Pages: 506

The Routledge Companion to the Future of Marketing

  • Type: Book
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  • Published: 2014-01-10
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  • Publisher: Routledge

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Strategic Communication and the 2022 Australian Federal Election Campaign
  • Language: en
  • Pages: 169

Strategic Communication and the 2022 Australian Federal Election Campaign

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

Marketing Solutions to the Challenges of a VUCA Environment
  • Language: en
  • Pages: 213

Marketing Solutions to the Challenges of a VUCA Environment

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The Future of Business Schools
  • Language: en

The Future of Business Schools

To what extent do business schools in Europe contribute to competitiveness of the economy? European Business Schools imitate their North American counterparts in order to catch up in the competition for knowledge and training in management. The book compares institutional settings of business schools and presents five foresight scenarios for 2020.

Crowdfunding
  • Language: en
  • Pages: 506

Crowdfunding

Crowdfunding: Fundamental Cases, Facts, and Insights presents fundamental knowledge about a maturing economic field. Assembling and arranging datasets, case analyses, and other foundational materials on subjects associated with crowdfunding, it systematically, comprehensively, and authoritatively provides access to a consistent body of crowdfunding research. With the crowdfunding industry now consolidated, this core reference can serve as the basis for research projects and applied work. Acclaim for Crowdfunding "This book provides insightful cases and statistics from around the world on how rewards and equity crowdfunding markets work. It also includes useful information on marketplace lend...

Future Energy Conferences and Symposia
  • Language: en
  • Pages: 672

Future Energy Conferences and Symposia

  • Type: Book
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  • Published: 1994
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  • Publisher: Unknown

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Impact and the Management Researcher
  • Language: en

Impact and the Management Researcher

  • Type: Book
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  • Published: 2021-12
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  • Publisher: Unknown

"Universities, governments, faculty-evaluation committees, grant-bestowing institutions, scholars, and accreditation organizations have increasingly insisted on identifying and placing value on research impact. Valuation of research and scholarly output predicts innovation, affects careers, and guides resource allocations worldwide. This book joins the burgeoning conversation in management and the social sciences with theoretical and applied discussions of the concepts, measurements, costs and benefits that accrue to pursuing scholarly impact. The author draws on a pioneering study by the Academy of Management that asked its global membership of 20,000 how they assessed scholarly impact, inc...