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Marketing and Design Management
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
Green Management
This collection of articles focuses on environmental and ecological issues relating to management. Designed to provide students and managers with an overview of the importance of "green" management to business and industry, it considers why management should be environmentally conscious.
Intellectual Capital
This is an "ideas" book for managers keen to understand and interpret the nature of a business which principally sells its knowledge: knowledge assets based in its people, systems, brands, intellectual property and other intangibles.
国际商务导论
商务英语系列课程教材/肖云南总主编
Entrepreneurship and Multinationals
Harvard Business School Professor Geoffrey Jones has long been a student of the history of multinational enterprise. He has taken a leadership role in the field. This volume reflects the extraordinary breadth of his historical research, spanning continents and industries. His focus is on the firm as an actor on the stage of the history of globalization. This book contains a selection of his unpublished and published articles. Of special interest is his updated previously unpublished 2006 talk that explores how firms and entrepreneurs fit into the scholarly debates on the Great Divergence between the West and the Rest. This is a splendid collection. Mira Wilkins, Florida International Univers...
Tourism Management
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Strategic Management for Travel and Tourism
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Rural Tourism and Recreation
This book reviews the theory and practice of tourism and recreation in rural areas in Europe. Including numerous case studies , 9 chapters cover: the changing nature of recreation and tourism provision in rural areas; the emergence of sustainability in the development debate; the different levels of policy influencing recreation and tourism development, and emphasizing the connectedness between local and global processes; the role and influence of the local community in recreation and tourism; changing patterns of tourism consumption; the changing nature of tourism supply; and the processes relating to the convergence of supply and demand.
