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The Origins of Graphic Design in America, 1870-1920
By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of thes...
Cultural Excursions
Selected essays written over a period of fifteen years.
Tales of Liberation, Strategies of Containment
This book examines six Progressive Age novels of marital discord which specifically focus upon narratives of divorced and divorcing women within the context of their multivalent social and economic value on the "Marriage market."
Advertising to the American Woman, 1900-1999
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Buyways
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Kodak and the Lens of Nostalgia
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assort...
JQ. Journalism Quarterly
Includes section "Book reviews" and other bibliographical material.
Image Makers
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, an...
Signs in America's Auto Age
Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America’s Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings—the ways we “read” landscape. With an emphasis on how the use of signs changed as the nation’s geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.
Selling Happiness
"As the first substantial investigation of commercial art in China, Selling Happiness explains how the early twentieth century Chinese public came in accept Western style art as mainstream and the heretofore ignored process by which the Chinese art world became (in some sectors at least) thoroughly cosmopolitan. A monumental study of the most important genre of modern Chinese commercial art, this volume will appeal not only to historians of Chinese art but also to those interested in literary, economic, and social history. It will be an essential resource for comparative studies of visual culture."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
