Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Image Makers
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, an...
Image Makers
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, an...
Propaganda
Traces the origins of modern propaganda and its influence in modern history This volume traces the origins, ethos, and workings of modern propaganda, which now permeates all institutions in our society. Scholars such as C. Wright Mills, Walter Lippmann, and Hans Speier here explore the social and institutional groundwork of modern propaganda. The book then examines the axial age of propaganda, from the Great War through the Cold War, focusing on key propaganda organizations, such as the Committee on Public Information, the Nazi propaganda machine, and the group of Hollywood directors that produced propaganda films for the armed services during the Second World War. This section also details the wizardry of the master Nazi propagandist, Joseph Goebbels. Finally, the volume examines the ubiquity of propaganda in contemporary society, focusing on bureaucratic propaganda, advertising, public relations, and politics and language.
Mobilizing the Home Front
Kimble examines the U.S. Treasury’s eight war bond drives that raised over $185 billion—the largest single domestic propaganda campaign known to that time. The campaign enlisted such figures as Judy Garland, Norman Rockwell, Irving Berlin, and Donald Duck to cultivate national morale and convince Americans to buy war bonds.
The Degradation of Ethics Through the Holocaust
This book discusses ethical behavior through the genocidal stages of the Holocaust. Paul E. Wilson first looks at the antisemitism in Germany and Europe beginning in the decades preceding the Nazis reign of terror, and goes on to discuss the ethical decisions made in the initial stages that moved society toward genocide. The author maintains that the stages of genocide represent subtle changes that can be happening within a society in response to the moral choices made by actors. By giving attention to the stages of genocide in the Holocaust, this book contributes to the overall understanding of how the Holocaust was possible, and encourages the moral community to join the watch for the development of genocide in the modern world.
Advertising on Trial
In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.
Total Cold War
Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.
Consuming Visions
The United States is the quintessential consumer society. This collection of essays brings together a new set of American and European voices from across the disciplinary spectrum of the humanities and social sciences to explore in innovative and challenging ways the “consuming visions” that have informed American political, social, and cultural life in the twentieth century. Ranging in subject matter from the anti-chain store movement that swept across small-town America in the 1920s and 1930s to the “bling” aesthetic in contemporary African American film, these essays explore how questions of consumption have been imagined, understood, and contested. While the collection coheres ar...
Enabling Creative Chaos
In the summer of 2008, nearly fifty thousand people traveled to Nevada’s Black Rock Desert to participate in the countercultural arts event Burning Man. Founded on a commitment to expression and community, the annual weeklong festival presents unique challenges to its organizers. Over four years Katherine K. Chen regularly participated in organizing efforts to safely and successfully create a temporary community in the middle of the desert under the hot August sun. Enabling Creative Chaos tracks how a small, underfunded group of organizers transformed into an unconventional corporation with a ten-million-dollar budget and two thousand volunteers. Over the years, Burning Man’s organizers have experimented with different management models; learned how to recruit, motivate, and retain volunteers; and developed strategies to handle regulatory agencies and respond to media coverage. This remarkable evolution, Chen reveals, offers important lessons for managers in any organization, particularly in uncertain times.
World War I, Mass Death, and the Birth of the Modern US Soldier
World War I, Mass Death, and the Birth of the Modern US Soldier: A Rhetorical History examines the United States government’s postwar ideological and rhetorical project in establishing permanent national military cemeteries abroad. Constructed throughout Europe where citizen-soldiers had fought and perished, and sacralized as American sites, these burial grounds simultaneously linked the nation’s war dead back to American soil and the national purpose rooted there, expressed the nation’s emerging prominent role on the world’s stage, and advanced the burgeoning icon of the “sacrificial, universal” US soldier. It draws upon untapped archival and historical materials from the WWI and interwar periods, as well as original on-site research, to show how the cemeteries came to display and advance the vision of the modern US soldier as “a global force for good.” Ultimately, within the visual display of overseas cemeteries we can detect the birth of “the modern US soldier”—a potent icon in which divergent emotions, memories, beliefs, and arguments of Americans and non-Americans have been expressed for a century.
