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Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.
They’ve sold more than 20 million albums, they were inducted into the Rock and Roll Hall of Fame, and they’re one of Homer Simpson’s favorite bands—but even today, fifty years after they first formed, Cheap Trick remains to many a club band with a cult following. They certainly started out that way, with a carnival-like stage show featuring four perfectly mismatched characters: guitarist Rick Nielsen, in bowtie, sweater, and baseball cap, stood next to blonde dreamboat Robin Zander, while the mysterious, chestnut-haired bassist Tom Peterson held down the bottom end with drummer Bun E. Carlos, never seen without his cigarette or tie. American Standard: Cheap Trick from the Bars to the...
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
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First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.