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Principles of Corporate Finance
This guide gives students a complete learning resource. It includes solutions to all Practice Problems and Challenge Problems from the text, an introduction to each chapter, key concepts, examples, chapter summaries, and chapter exercises with solutions.
The Macro Economy Today
'The Macro Economy Today' is noted for three great strengths: readability, policy orientation, and pedagogy. Schiller's accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom.
Behavioral Corporate Finance
Behavioral Corporate Finance identifies the key psychological obstacles to value maximizing behavior, along with steps that managers can take to mitigate the effects of these obstacles. The main goal of the book is to help students learn how to put the traditional tools of corporate finance to their best use, and mitigate the effects of psychological obstacles that reduce value.
Principles of Corporate Finance
Describes the theory and practice of corporate finance. The authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. They bring fresh expertise and ideas to this textbook and partnership.
Direct Marketing
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Critical Thinking
Through the use of humour, fun exercises, and a plethora of innovative and interesting selections from writers such as Dave Barry, Al Franken, J.R.R. Tolkien, as well as from the film 'The Matrix', this text hones students' critical thinking skills.
Product Management
Focusing on product management, this text integrates practical results from academic research not readily available to pracitising managers. It centres on managing existing products and has a new chapter on managing new products. The book includes combined coverage of brand equity, brand extension, category management and information technology. It is suitable for undergraduates, graduates and future or current product managers.
Principles of Corporate Finance
This new international edition provides increased coverage of the procedures for estimating the cost of capital, expanded coverage of risk management techniques and the use and misuse of derivatives, and additional coverage of agency problems.
Corporate Finance
None
International Financial Management
"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students how to make informed managerial decisions in an evolving global financial landscape. And new to this edition, McGraw-Hill's Connect® empowers students by continually adapting to deliver precisely what they need, when they need it, and how they need it, so your class time is more engaging and effective." --
