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Destination Brands
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
The Handbook of Communication and Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
World Guide to Special Libraries
The World Guide to Special Libraries lists about 35,000 libraries world wide categorized by more than 800 key words - including libraries of departments, institutes, hospitals, schools, companies, administrative bodies, foundations, associations and religious communities. It provides complete details of the libraries and their holdings, and alphabetical indexes of subjects and institutions.
Digital Platforms and Algorithmic Subjectivities
Algorithms are a form of productive power – so how may we conceptualise the newly merged terrains of social life, economy and self in a world of digital platforms? How do multiple self-quantifying practices interact with questions of class, race and gender? This edited collection considers algorithms at work – for what purposes encoded data about behaviour, attitudes, dispositions, relationships and preferences are deployed – and black box control, platform society theory and the formation of subjectivities. It details technological structures and lived experience of algorithms and the operation of platforms in areas such as crypto-finance, production, surveillance, welfare, activism in pandemic times. Finally, it asks if platform cooperativism, collaborative design and neomutualism offer new visions. Even as problems with labour and in society mount, subjectivities and counter subjectivities here produced appear as conscious participants of change and not so much the servants of algorithmic control and dominant platforms.
Eurasian Business and Economics Perspectives
EBES conferences have been intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long lasting academic cooperation. This is the 24th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series) which includes selected papers from the 37th EBES Conference – Berlin. The conference was jointly organized with the GLO (Global Labour Organization, a global, independent, non-partisan and non-governmental organization based in Germany) with the support of the Istanbul Economic Research Association and in collaboration with the FOM University of Applied Sciences (Germany). Due to COVID-19, the conference presentation mode was virtual. In the conference, 177 papers by 379 colleagues from 54 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions. Therefore, it provides a great opportunity to colleagues, professionals, and students to catch up with the most recent studies in different fields and empirical findings on many countries and regions.
Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
With the advancement of technology and the increasing use of digital and social media platforms, we are experiencing an unprecedented era of global connectivity and information sharing. However, alongside these advancements comes a pressing challenge: the rampant spread of misinformation and disinformation, fueling fragmentation and polarization within communities worldwide. As regulations struggle to keep pace with technological innovation, media scholars, experts, and practitioners face a critical need for comprehensive strategies to navigate this complex terrain. Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization offers a solution to the multifaceted challenges of modern media and communication. This book provides a vital platform for scholars and professionals to explore the intricacies of global media technologies and devise actionable strategies to combat misinformation. With a keen focus on media ethics, law, and organizational management, it equips readers with the tools needed to confront the evolving landscape of digital media responsibly and effectively.
Social Computing and Social Media. Communication and Social Communities
This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.
