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Destination Branding
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Destination Brands
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Antiquities of Shropshire
Reprint of the original, first published in 1860.
The Hungry Detective
Roger du Bois has wanted to be a detective since he was a little boy, despite the fact that his father wants him to join the family construction business in Downey, California. But at the ripe age of eighteen, Roger convinces his father to allow him to attend a detective school in France, as he always read that the French had the best detective schools. With two weeks left in his schooling, Le Caisse Banque Nationale in Nice, France, is robbed. Determined to be the first detective to respond, Roger rushes out the door before eating breakfast, which may prove to be the worst decision he's ever made. Even though he hasn't technically finished his schooling, Roger has no hesitation and quickly ...
The Melodramatists
Nemerov’s first novel, ‘The Melodramatists’ is a parody of life in 20th Century America. When wealthy Nicholas Boyne is committed to a mental health facility, his two daughters, Claire and Susan, are left to their own devices. Susan embarks on an ill-fated affair with her psychiatrist, while Claire undergoes a spiritual awakening and sets about a plan to convert the family home into a retreat for the rehabilitation of prostitutes. Brutally funny and packed with wry observations, this is an ideal read for anyone curious about the works of this celebrated writer. Howard Nemerov (1920 – 1991) was an American novelist and poet, who won the Pulitzer Prize in 1978. His novels are characterised by the use of self-deprecating wit and an ongoing sense of irony. While his books tended to satirise 20th Century American life, his poems often focussed on the beauty and innocence of nature. In addition, Nemerov also worked as a scriptwriter, most notably on the film, ‘Tall Story,’ starring Anthony Perkins and Jane Fonda.
Taps
This publication lists names and biographical information on graduates and former cadets who have died.
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