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Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
The author explores the phenomenon of the Jewish culture in Europe. In this book she askes in what way do non-Jews embrace and enact Jewish culture and for what reasons.
Hundreds of fascinating facts are waiting to be unearthed in this book from Aleksandra and Daniel Mizielinski, the creative duo behind 'Maps'. Dive below the surface, and find out what happens under the earth and under the water. From early submarines and deep-sea life, to burrowing animals and man-made tunnels - you will never look at the world in the same way again!
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Introduce 100 words in Spanish and English with this bilingual book perfect for little learners who love The Very Hungry Caterpillar! This large casebound board book features one hundred words in both Spanish and English, perfect for building the budding vocabularies of babies and toddlers. Illustrated with Eric Carle's beloved art, each spread focuses on a different high-interest subject, such as colors, foods, and animals. Learning languages with The Very Hungry Caterpillar is so much fun!
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