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In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as “geek'—an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche in...
Mobile Technologies charts the social, cultural, creative, and design aspects of mobiles as they are being incorporated into and changing the nature of media. It provides rigorous and timely analysis of the new area of mobile media and will be of interest to scholars, policy makers, industry, and general readers.
Chinese-speaking popular cultures have never been so queer in this digital, globalist age. The title of this pioneering volume, Boys’ Love, Cosplay, and Androgynous Idols: Queer Fan Cultures in Mainland China, Hong Kong, and Taiwan already gives an idea of the colorful, multifaceted realms the fans inhabit today. Contributors to this collection situate the proliferation of (often online) queer representations, productions, fantasies, and desires as a reaction against the norms in discourses surrounding nation-states, linguistics, geopolitics, genders, and sexualities. Moving beyond the easy polarities between general resistance and capitulation, Queer Fan Cultures explores the fans’ dive...
Reveals the systematic marginalization of women within pop culture fan communities When Ghostbusters returned to the screen in 2016, some male fans of the original film boycotted the all-female adaptation of the cult classic, turning to Twitter to express their disapproval and making it clear that they considered the film’s “real” fans to be white, straight men. While extreme, these responses are far from unusual, with similar uproars around the female protagonists of the new Star Wars films to full-fledged geek culture wars and harassment campaigns, as exemplified by the #GamerGate controversy that began in 2014. Over the past decade, fan and geek culture has moved from the margins to...
A rare insight into how industry practices like regional restrictions have shaped global media culture in the digital era “This content is not available in your country.” At some point, most media consumers around the world have run into a message like this. Whether trying to watch a DVD purchased during a vacation abroad, play an imported Japanese video game, or listen to a Spotify library while traveling, we are constantly reminded of geography’s imprint on digital culture. We are locked out. Despite utopian hopes of a borderless digital society, DVDs, video games, and streaming platforms include digital rights management mechanisms that block media access within certain territories....
Bringing together superhero scholars and key industry figures The Superhero Symbol unmasks how superheroes have become so pervasive in media, culture, and politics. This timely collection explores how these powerful icons are among the entertainment industry's most valuable intellectual properties, yet can be appropriated for everything from activism to cosplay and real-life vigilantism.
"Presents a fascinating analysis of the horse and cattle breeding culture of the Sakha"--Back cover.
Anime is exploding on the worldwide stage! Anime has been a staple in Japan for decades, strongly connected to manga. So why has anime become a worldwide sensation? A cursory explanation is the explosion of online streaming services specializing in anime, like Funimation and Crunchyroll. Even more general streaming services like Netflix and Amazon have gotten in on the game. Anime is exotic to Western eyes and culture. That is one of the reasons anime has gained worldwide popularity. This strange aesthetic draws the audience in only to find it is deeper and more sophisticated than its surface appearance. Japan is an honor and shame culture. Anime provides a platform to discuss “universal...
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
Australia holds a unique place in the global scheme of fandom. Much of the media consumed by Australian audiences originates from either the United States or the United Kingdom, yet several Australian productions have also attracted international fans in their own right. This first-ever academic study of Australian fandom explores the national popular culture scene through themes of localization and globalization. The essays within reveal how Australian audiences often seek authentic imports and eagerly embrace different cultures, examining both Hollywood’s influence on Australian fandom and Australian fan reactions to non-Western content. By shining a spotlight on Australian fandom, this book not only provides an important case study for fan studies scholars, it also helps add nuance to a field whose current literature is predominantly U.S. and U.K. focused. Contributors: Kate Ames, Ahmet Atay, Jessica Carniel, Toija Cinque, Ian Dixon, Leigh Edmonds, Sharon Elkind, Jacqui Ewart, Lincoln Geraghty, Sarah Keith, Emerald L. King, Renee Middlemost