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Exploring speeches by public figures such as Emma Watson, Tony Blair, Donald Trump, Julia Gillard and Lady Gaga, this engaging textbook explains the ways in which political speeches can be analysed. It examines the role of language in speeches and how it can be used to challenge or reinforce prevailing social, cultural and political attitudes. Each chapter introduces a particular discourse approach and then applies this in a model analysis of a passage of text. The chosen texts concern issues of social, cultural and political importance that address topics of significant importance to the audience to which they were delivered. Students are encouraged to engage with the text and consider how approaches to text analysis, such as cohesion, context analysis and metaphor analysis, may be adapted to provide a more critical perspective. This text will be essential reading for students of English language, linguistics, communication studies and politics on critical discourse and discourse analysis modules.
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
How were social media posts, scripted speeches, traditional news media and political cartoons used and understood during the Brexit campaign? What phrases and metaphors were key during and after the 2016 Brexit referendum? How far did the Remain and Leave campaigns rely on metaphor to engage with supporters in communicating their political positions? These questions, and many others, can be answered only through a systematic analysis of the actual language used in relation to Brexit by the different parties involved. By drawing on a range of data sources and types of communication, and presenting them as 'frames' through which individuals can attempt to understand the world, the author provides the first book-length examination of the metaphors of Brexit. This book takes a detailed look at the rhetorical language behind one of the major political events of the era, and it will be of interest to students and scholars of linguistics and political science, as well as anyone with a special interest in metaphor, rhetoric, Brexit, or political communication more broadly.
Unique in terms of approach and content, this book takes a linguistic analysis of political leadership to see if, how and why metaphors are used for oratorical and rhetorical purposes.
This detailed study of fire metaphors provides a deep understanding of the purposeful work of metaphor in discourse. It analyses how and why fire metaphors are used in discourses of awe (mythology and religion) and authority (political speeches and media reports). Fire serves as a productive and salient lexical field for metaphors that seek to create awe and impose authority. These metaphors offer a rich linguistic and conceptual resource for authors of mythologies, theologies, literature, speeches and journalism, and provide insight into the rich interplay of thought, language and culture. This book explores the purpose of fire metaphors in genres ranging from the Norse sagas to religious texts, from Shakespeare to British and American political speeches. Ultimately it arrives at an understanding of the rhetorical work that metaphor accomplishes in communicating evaluations and ideologies.
The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
An investigation of the influence of gender, social class, age and illness type in the language of people talking about their experiences of illness. It shows evidence of both conformity with and resistance to gender stereotypes.
The Routledge Handbook of Language and Metaphor provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language, and maps out future directions of research and practice in a variety of contexts in this field.