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Pushing Brilliance
HE DIDN'T DO IT. He really didn't. But proving it, will be a killer. Imagine Harrison Ford's THE FUGITIVE meets Tom Clancy's HUNT FOR RED OCTOBER. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ "The best book I've read, bar none." --Ed Wiseman ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Framed for murder and on the run, former Olympic biathlete Kyle Achilles is also in the crosshairs of assassins' guns. Why? He has no idea. He's fighting blind against two master strategists and one extraordinary invention--known as Brillyanc. Achilles' only ally is the other prime su...
Darknet
A guide to copyright laws, technology, politics regarding the future ownership of information.
We the Media
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Brilliance
Federal agent Nick Cooper draws on his supernatural ability to eliminate terrorists to hunt down a dangerous man who committed a horrific massacre on Wall Street that left hundreds dead and injured.
Breakthrough
"Deep in the Caribbean ocean, a nuclear submarine is forced to suddenly abort its mission under mysterious circumstances. Strange facts begin to emerge that lead naval investigator John Clay to a small group of marine biologists who are quietly on the verge of making history. Alison Shaw and her team are preparing to translate the first two-way conversation with another animal species, but they are about to discover much more than they ever expected. When a mysterious object is found on the ocean floor and an unknown group suddenly becomes interested in her work, Alison learns that Clay may be the only person she can really trust. Together they find themselves embroiled in a desperate attempt to stop a catastrophe that spans the Atlantic Ocean and reaches all the way to Antarctica"--Back cover.
The Bestseller Code
What if an algorithm could predict which manuscripts would become mega-bestsellers? Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.
Strangers To Superfans: A Marketing Guide to The Reader Journey
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Fad-Free Strategy
Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions deter...
Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owne...
Bad Deeds
THE VIGILANTE IS BACK . . . ...in this long-awaited sequel to HUNTER -- the #1 Kindle bestseller in "Mysteries & Thrillers" and "Romantic Suspense" He sought peace in the tranquility of nature. But can he tame the violence in his own nature? At a cabin in the Allegheny National Forest, Dylan Hunter and Annie Woods seek to heal the wounds from their ordeal at the hands of a twisted psychopath. And to build a life together, Dylan promises Annie that he'll abandon his violent ways. But ideological zealots and Washington's political elites have conspired to terrorize and plunder the hard-working locals. These victims have no protector against the bad deeds of the powerful and privileged... ...ex...
