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Strategic Management
This paperback offers professors the text portion of the newest edition of our Strategic Management & Business Policy textbook by Wheelen and Hunger, allowing them the option of choosing their own cases.
Essentials of Strategic Management
Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the essentials-of the most important concepts and techniques in strategic management. Rigorous yet manageable, the books ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management. This new edition will show you: *The cncept of the learning organization as a way to involve everyone in strategic management. *The impact of hyper-competition on industry analysis and competitive strategy. *How value chain analysis can be used to assess a companys strengths and weaknesses. *The importance of core and distinctive competencies. For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness
Concepts
For students of Strategic Management and Business Policy. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues.
Strategic Management
For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level. This comprehensive text provides an engaging look into new and traditional strategic management topics. Hunger and Wheelen's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Strategic Management and Business Policy
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Essentials of Strategic Management
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
Strategic Management and Business Policy
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an acces...
Strategic Management and Business Policy
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. .For directors of strategic planning, competitive intelligence analysts, and strategic planners.
Concepts in Strategic Management and Business Policy
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an acc...
