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Information Marketing
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
The Electronic Library
Since 1993 when the last edition was published massive changes have occurred around technologies and library systems. This 4th edition provides a broad overview of the impact they have had & what this means to those working in the profession.
E-business
This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies. Electronic business as a discipline is still in its infancy. Therefore this book has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
Organizing Knowledge
The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. This is a key introductory text for undergraduate and postgraduate students of information management.
Leadership
Using theoretical concepts and models, coupled with practical tools, this book encourages readers to think about their own leadership and the leadership provided by others around them as the basis for continuing improvement in management and professional practice.
