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Speechwriting in Theory and Practice
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Aermacchi
This book is the third in the Redline books Enthusiasts Series. It tells the story of one of Italy's premiere post-war marques. With a history steeped in aviation, including the MC72 World Speed Record holder and World War II fighters, Aermacchi began building motorcycles in 1950. At the 1956 Milan Show, the futuristic Chimera, an ohv horizontal single with enclosed bodywork was launched. Later in the decade the Chimera was 'undressed' to create some of Italy's best sports and racing machines, including the Ala Verde and the Ala d'Oro. In 1960 Harley Davidson bought 50% of Aermacchi, and then in 1978 the Varese factory was sold to Cagiva. A number of Aermacchi personalities have contributed to this book, giving it additional authority.
An Argument on Rhetorical Style
This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style. The aim is to establish the concept of rhetorical style that will not only achieve a greater conceptual consensus, but also help make it both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric. The examination of rhetorical style is aimed at conceptual development based on theoretical reflection and rhetorical analysis. The goal is to achieve a clearer understanding of some of the ways in which rhetorical style supplies the conceptual frameworks for reflecting, perceiving, arguing, and gaining influence in practical life.
Media Work
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
Electrochemistry
The renowned Oxford Chemistry Primers series, which provides focused introductions to a range of important topics in chemistry, has been refreshed and updated to suit the needs of today's students, lecturers, and postgraduate researchers. The rigorous, yet accessible, treatment of each subject area is ideal for those wanting a primer in a given topic to prepare them for more advanced study or research. Moreover, cutting-edge examples and applications throughout the texts show the relevance of the chemistry being described to current research and industry. The learning features provided, including questions at the end of every chapter and online multiple-choice questions, encourage active lea...
Molecular Switches
Täglich benutzen wir Schalter, um strombetriebene Geräte an- und abzuschalten und kein Compuer würde ohne sie funktionieren. Nach den gleichen Prinzipien funktionieren auch molekulare Schalter, die unter dem Einfluß ihrer Umwelt zwischen zwei definierten Zuständen wechseln können. Im Gegensatz zu den gewöhnlichen Schaltern sind molekulare Schalter aber außerordentlich klein und ihre Anwendung in der Nanotechnologie, Biomedizin und im Computerchipdesign öffnet neue Horizonte. Im vorliegenden Zweibänder berichten Herausgeber und Autoren über molekulare Schalter aus Katenanen und Rotaxanen, Fulgiden, Flüssigkristallen und Polypeptiden. Die Bandbreite der behandelten Themen reicht von chiroptischen Schaltern über multifunktionale Systeme bis hin zu molekularen logischen Schaltungen. Chemiker und Materialwissenschaftler in Industrie und Hochschule, die sich für einen der innovativsten Bereiche ihrer Wissenschaft interessieren, werden dieses Buch mit Gewinn lesen!
Bending Opinion
Presents an overview of interdisciplinary scholarship on rhetoric and its approaches and methodologies.
A Companion to African Rhetoric
A Companion to African Rhetoric, edited by Segun Ige, Gilbert Motsaathebe, and Omedi Ochieng, presents the reader with different perspectives on African rhetoric mostly from Anglophone sub-Saharan Africa and the Diaspora. The African, Afro-Caribbean, and African American rhetorician contributors conceptualize African rhetoric, examine African political rhetoric, analyze African rhetoric in literature, and address the connection between rhetoric and religion in Africa. They argue for a holistic view of rhetoric on the continent.
