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An epic triple treat—stories from a civil servant, corporate captain and businessman Jagdish Khattar has had an astonishingly diverse career, a trained lawyer who became an IAS officer. He was an agent of change in Uttar Pradesh through his roles as district magistrate, and head of the cement and transport corporations. He also helmed India’s Tea Board in London and played a key role in the steel ministry. Elevated to the post of MD with Maruti Udyog, a firm that was on the verge of a steep decline, Khattar braved labour unions, foreign competition, and politicians as he led Maruti to a very successful IPO. Finally, at the age of sixty-five, Khattar turned entrepreneur with Carnation, India’s first multi-brand car sales and servicing network. Driven spreads across a sweeping national canvas from drought-hit villages to the Shakespearean intrigues of politicians and bureaucrats. Written with flair and liberally peppered with frank anecdotes, it is filled with lessons about leadership, friendships, jugaad-style innovation, resilience, and values.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Catalogues and explains India's late, late industrial revolution through a combination of rigorous analysis and entertaining anecdotes.
Current Affairs April E-Book 2021. Download free PDF for multiple competitive exams like UPSC, SSC, GATE, Banking, Teaching, State PSC, etc. and check out the latest news & updates.
This Current Affairs Yearly Review 2021 E-Book will help you understand in detail exam-related important news including National & International Affairs, Defence, Sports, Person in News, MoU & Agreements, Science & Tech, Awards & Honours, Books etc.
With the help of Person in News Current Affairs Yearly Review 2021 E-book know the famous personalities such as Neeraj Vhoprs, Shafali Verma, Pradeep Kumar Rawat, Amitabh Kant, Leena Nair, Sunil Arora, Bajrang Punia etc. Also check why in news here.
With the help of Obituaries Current Affairs Yearly Review 2021 E-book know the famous personalities, their occupation and role in society. Persons from different fields such as art, sports, politics, entertainment & cinema are covered in this e-book on Obituaries.
What an India, Sirjee takes off in the year 1931 around the impending hanging of the great martyr Bhagat Singh and culminates in the year 1952. The book dwells on what India would have been had Congress NOT been at the forefront of governance when India attained independence. The book deliberates on how Bhagat Singh is rescued by Netaji Subhas Chander Bose, who himself also survives the day and the two together visualise and create a glorious India beginning 1947. Even as far back as in 1952 as their government's first term comes to an end, a common man is not bereft of food, shelter and clothing, which in effect was the case as long as Congress ruled the nation. This facet has been brought alive through an emotional tale of three siblings Ganga, Jamuna and Saraswati who assume the shape of an analogy to a poverty-stricken common man, thereby making the book both relatable and an easy read.
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.