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Cut to the Chase
A practical approach to devising successful strategies through novel concepts and approaches.
Case Studies in Marketing
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Introduction to the CAT: Tips From an IIM Alumunus
An Introduction to the CAT: Tips from an IIM Alumnus is the outcome of several years of the author’s experience in coaching students for the MBA entrance examinations. This comprehensive guide prepares the candidate for each section and stage of the management school entrance exams, building confidence and instilling a systematic approach. The book features a focused, to-the-point guide for students preparing to crack the CAT entrance examination; a systematic, section-wise handling of the verbal reasoning, data interpretation and analytical reasoning, and quantitative aptitude sections; tips and guidelines for the case studies, group discussion and the interview build confidence and enhance skills; an extensive practice drill through selected practice questions and their solutions; three online simulated tests for practice, with a free access code included in the book.
Introduction to the CAT
An Introduction to the CAT: Tips from an IIM Alumnus is the outcome of several years of the author's experience in coaching students for the MBA entrance examinations. This comprehensive guide prepares the candidate for each section and stage of the management school entrance exams, building confidence and instilling a systematic approach. The guide is focused and to-the-point. It is systematic, and features section-wise handling of the verbal reasoning, data interpretation and analytical reasoning, and quantitative aptitude sections. The book also includes tips and guidelines for the case stu.
