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The Banker's Almanac
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Branded Nation
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insig...
Cultural Norms and National Security
Nonviolent state behavior in Japan, this book argues, results from the distinctive breadth with which the Japanese define security policy, making it inseparable from the quest for social stability through economic growth. While much of the literature on contemporary Japan has resisted emphasis on cultural uniqueness, Peter J. Katzenstein seeks to explain particular aspects of Japan's security policy in terms of legal and social norms that are collective, institutionalized, and sometimes the source of intense political conflict and change. Culture, thus specified, is amenable to empirical analysis, suggesting comparisons across policy domains and with other countries. Katzenstein focuses on t...
American Government Leaders
This book provides a single source of biographical information for the thousands of individuals who have held high elective and appointive offices in the federal, state, and municipal governments. The first half of the book lists positions in the government with a chronological record of the persons who have held the positions and the duration of their terms of office. Executive branch listings include the presidents, first ladies, vice presidents, cabinet members, deputy and undersecretaries of cabinet departments, directors and administrators of high government agencies, high-ranking military officials, ambassadors, and high-ranking presidential staff and White House aides. In the judiciar...
