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Payback
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and bu...
Small Unmanned Fixed-wing Aircraft Design
Small Unmanned Fixed-wing Aircraft Design is the essential guide to designing, building and testing fixed wing UAVs (or drones). It deals with aircraft from two to 150 kg in weight and is based on the first-hand experiences of the world renowned UAV team at the UK’s University of Southampton. The book covers both the practical aspects of designing, manufacturing and flight testing and outlines and the essential calculations needed to underpin successful designs. It describes the entire process of UAV design from requirements definition to configuration layout and sizing, through preliminary design and analysis using simple panel codes and spreadsheets to full CFD and FEA models and on to d...
遗嘱, 信托, 遗产
对应于杜克米尼尔和约翰松合著的案例教程《遗嘱信托遗产》。
CIO
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Marketing Management, 2nd Edition
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
