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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
A selection of 35 scientific contributions to the workshop, which was held in conjunction with the international conference Healthy Buildings '95. They cover major issues related to the quality of indoor hospital air with perspectives from North America, Scandinavia, Italy, and Russia; ventilation requirements, focusing on designing and maintaining systems and on providing clean air to such critical areas as infectious disease wards and surgical theaters; chemical and biological air pollution; airborne allergens and the problems they cause health-care personnel; technical aspects and strategies for managing air quality; and conclusions and recommendations. Annotation copyrighted by Book News, Inc., Portland, OR
Delves into the private life of twentieth-century American novelist and environmentalist Edward Abbey, or "Cactus Ed," showing the man behind the persona he put forth as a writer and a public speaker.
Westminster Abbey is the most complex church in existence. National cathedral, coronation church, royal mausoleum, burial place of poets, resting place of the great and of the Unknown Warrior, former home of parliament, backdrop to the funeral of Diana, Princess of Wales—this rich and extraordinary building unites many functions. Westminster Abbey is both an appreciation of an architectural masterpiece and an exploration of the building’s shifting meanings. We hear the voices of those who have described its forms, moods, and ceremonies, from Shakespeare and Voltaire to Dickens and Henry James; we see how rulers have made use of it, from medieval kings to modern prime ministers. In a highly original book, classicist and cultural historian Richard Jenkyns teaches us to look at this microcosm of history with new eyes.
Montague Rhodes James OM, MA, FBA (1 August 1862 – 12 June 1936), who used the publication name M. R. James, was an English author, medievalist scholar and provost of King's College, Cambridge (1905–1918), and of Eton College (1918–1936). He is best remembered for his ghost stories, which are regarded as among the best in the genre. James redefined the ghost story for the new century by abandoning many of the formal Gothic clichés of his predecessors and using more realistic contemporary settings. However, James's protagonists and plots tend to reflect his own antiquarian interests. Accordingly, he is known as the originator of the "antiquarian ghost story".James was born in Goodnesto...
Westminster Abbey contains a unique and important group of effigies, some familiar, many little-known, including kings, queens, statesmen and national heroes, ranging in time from the middle ages to the early nineteenth century. They derive from a time when an effigy of the dead monarch, statesman or national hero played an important part in funeral ritual, offering a visible likeness as a focus to the ceremonial of the funeral. This richly illustrated book, which is the first substantial publication on the effigies since 1936, is both a history of the collection and of the origins and development of the funeral effigy, and a full descriptive catalogue of the twenty-one examples in the Abbey. Copyright © Libri GmbH. All rights reserved.
From the bestselling author of Sanctuary comes a thrilling Orwellian vision of Britain, with a rebellious Hunger Games heart. Gilded Cage is the astonishing debut novel by Vic James, and the first title in her electrifying The Dark Gifts Trilogy. A modern Britain. An age-old cruelty. Britain's magically skilled aristocracy compels all commoners to serve them for ten years – and now it's the Hadleys' turn. Abi Hadley is assigned to England's most ruthless noble family. The secrets she uncovers could win her freedom – or break her heart. Her brother Luke is enslaved in a brutal factory town, where new friends' ideals might cost him everything. Then while the elite vie for power, a young aristocrat plots to remake the world with his dark gifts. As Britain moves from anger to defiance, all three must take sides. And the consequences of their choices will change everything, forever. 'A dark and intriguing vision of an alternate, magic-drenched Britain, Gilded Cage kept me up way into the night'– Aliette de Bodard, author of The House of Shattered Wings Continue the fantasy series with Tarnished City and Bright Ruin.