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How To Win Work
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Designing a World-Class Architecture Firm
Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thr...
Design Studio Vol. 1: Everything Needs to Change
Want to keep up with emerging design thinking and issues worldwide? Design Studio is a new thematic series that distils the most topical work and ideas from schools and practices globally. The first volume launches with a statement: Everything Needs to Change. Exploring architecture and the climate emergency, editors Sofie Pelsmakers (author of Environmental Design Sourcebook) and Nick Newman (climate activist and Director at Studio Bark), are channelling the message of Greta Thunberg to inspire, enthuse and inform the next generation of architects. Featuring articles, building profiles and case studies from a range of leading voices, it explores solutions to climatic, environmental and soci...
The Vertical Village
The architecture practice MVRDV and The Why Factory envision a new model for the development of Asian cities. Their idea is The Vertical Village, a three-dimensional community intended to bring back personal autonomy, diversity, flexibility and neighbourhood life to cities in Asia. As a result of demographic and economic forces, cities in Asia are undergoing rapid change. Traditional urban villages, which formed the core of the cities for centuries, are being replaced at a merciless pace by uniform tower blocks. In tracking the development of nine very distinct Asian cities, The Vertical Village provides insight into the evolution, current situation and future of these 'vertical urban villages'. This book then introduces two tools: The VillageMaker© and The HouseMaker©, with which to design a dream house and find a dream location. The book also offers a glimpse into what it would be like to live in a 'Vertical Village'. Publisher's note.
Small Projects Handbook
This hands-on, no-nonsense guide to running smaller projects – most under £250,000 in value – will become your 'bible' in day-to-day practice. Smaller practices often find it hard to turn a profit as they spend too much time and money, especially on the design stages, trying to compete and are unsure as to what they can safely dispense with whilst still being rigorous and delivering quality. This book provides reassurance as to how to achieve great results on a budget, utilising stripped-back and efficient solutions, while following the principles and stages of the RIBA Plan of Work. Each chapter provides: simple step-by-step guidance to the key tasks in that stage of the Plan of Work i...
Good Practice Guide
Architects are finding the procurement landscape increasingly complex and competitive. This book shows practitioners the ways that fees are calculated, negotiated and managed. It will increase your understanding of the different fee-earning roles for architects, professional services contracts, how to calculate sustainable fee levels and improve negotiation skills. It also includes information on how to monitor and manage fees and the resources required to deliver projects, managing change in the scope of the project and related services, where to add value and to highlight risk areas that may impact on sustaining the business. Case studies explain good and bad practice to illustrate effective fee management, drawn from the authors’ direct experience as practitioners and investigating client complaints.
RETHINK Design Guide
The world has changed. How will society emerge post-pandemic? Will we take the opportunity to reset the status quo? And, if so, what possibilities are there for architects to take the initiative in designing this new world? This innovative design guide draws together expert guidance on designing in the immediate aftermath of the pandemic for key architectural sectors: housing, workplace, civic and cultural, hospitality, education, infrastructure and civic placemaking. It provides design inspiration to architects on how they can respond to the challenges and opportunities of a post-pandemic environment and how architects ensure they are at the forefront of the best design in this new world. L...
Good Practice Guide
How do you obtain permission? How can you satisfactorily tackle objections? How can you convince planning officers of the value of your work? Drawing on substantial experience from both applicant and local planning authority perspectives, this book provides tactics and practical steps to help architects secure early validation of applications and successful outcomes. It’s a practical guide to understanding the planning system and maximizing the potential for successful outcomes. Readers will develop a greater understanding of the principles that are vital in the preparation and negotiation of applications against the very complex detail of regulatory arrangements.
Creating Winning Bids
'Creating Winning Bids' sets out the key stages in the production of a winning bid. Based on tried and tested methods, and using a simple step-by-step process, it will improve your chances of success in what can otherwise seem a daunting and complex process. Distilling the author’s experience of over 25 years of bidding in the public and private sectors, it is packed with practical tips about what your client really wants to see. Beginning with a concise look at how to find new opportunities for work, it examines the various types of bid that can be made and includes invaluable explanations of the jargon used in the bidding process – from OJEU to PQQs. Illustrated throughout with useful diagrams and checklists, and covering a range of procurement routes, this guide will help anyone from the sole practitioner to the large firm with a dedicated bidding team to create practical and perfectly-tailored winning bids.
Design Portfolios
Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.
