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*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
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People use the World Wide Web for everything from paying bills and buying products and services to turning in work or school assignments and helping people stay in touch. This is the story of Tim Berners-Lee, the inventor of the Web, from his birth in London, England, to his physics studies at Queens College, Oxford, and his work as a software engineer at CERN in Geneva. He created the Web, specifications for URLs, HTTP, and HTML, and the first web browser. He also founded the World Wide Web Consortium (W3C) at MIT in 1994 to develop international Web standards.