Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Darling, You Can't Do Both
Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As the team behind Dove’s Evolution video, they famously stripped away the photoshopping, lighting and make-up to sell real beauty. But after years of winning awards for rethinking brands, they realized that they wanted to spend more of their time rethinking the way we work-or, in many cases and places, the way our work doesn’t work for us, and especially for women. And so they tackled the problem in their hallmark style-by turning expectations upside down and shaking them. Soundly. Darling, You Can’t Do Both, is a smart, relatable guide for all of the women who embraced the spirit of Lean In but ...
Pick Me
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat...
Pick Me
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat...
Hey, Whipple, Squeeze This
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Say Less, Get More
Unconventional Negotiation Techniques to Get What You Want NEGOTIATION WITHOUT FEAR, FOR EVERYONE, EVERYWHERE. Nicknamed “the Negotiator” as a child, Fotini Iconomopoulos has been honing her skills her entire life. Now Iconomopoulos shares her simple, innovative strategies, debunks common negotiation myths and explains how effective negotiation can happen all around us in situations big and small. In Say Less, Get More you’ll find out how to: ASSESS YOUR SITUATION so you can adjust your negotiation tactics accordingly UNDERSTAND who you are negotiating with, their background and goals MANAGE THE NEGOTIATION PROCESS to overcome obstacles and find common ground COMMUNICATE EFFECTIVELY by learning what to say and when to say it Armed with Iconomopoulos’s sensible strategies and proven advice, you’ll be able to cultivate relationships and confidently get what you want in business and in life.
Leadership in the Creative Industries
A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively. In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literatur...
Superwoman
They put the tiny, red-faced bundle into her arms, and time stopped. She gazed at that puckered little face and whispered, Welcome to the world, baby girl. Little did she know that within weeks, she would become a single mother—not exactly what she had imagined for her daughters and herself, but exactly what needed to happen. This is the story of a single mother, but it’s more than that. Sometimes funny, sometimes reflective, it’s also your story—a story of that peculiar, trying, and wonderful state of motherhood. In Superwoman: A Funny and Reflective Look at Single Motherhood, popular humor blogger Mona Andrei brings you her sage and snickery insights on being a single mom, with all its gore and glory. Through a series of interviews, you’ll also get a voyeuristic peek into the lives of other single mothers—and don’t we all love that feeling of Thank goodness, I’m not the only one! We’re all superwomen here.
When Sparks Fly
How does a leader manage for creativity? Many managers fall into the trap of assuming that only gifted individuals--readily identifiable "creative types"--can produce breakthrough thinking, and if you don't have an eccentric genius on your team, your efforts are doomed to mediocrity. Some even argue that creativity is an art that can't possibly be planned or managed without extinguishing the vital creative spark. Yet, say Dorothy Leonard and Walter Swap, today's most innovative, complex services, products and processes spring from well-led, well-managed group interactions. Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventiona...
Darling, You Can't Do Both
From the award-winning advertising team, a creative, fresh and brutally honest guide to taking on the working world on your own terms Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As two of the leaders behind Dove’s Campaign for Real Beauty, they famously championed stripping away photoshopping, lighting and makeup to sell real beauty. After years of rethinking brands, they decided that they wanted to focus on rethinking the way we work—or, in many cases and places, the way our work doesn’t work for us—especially for women. They’ve tackled the problem in their hallmark style: by turning expectations upside down and shaking them. Soundly. ...
Perfect Pitch
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
