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Writing For Public Relations
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Writing for the Workplace
Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy- to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Understanding the Family Business
The purpose of this book is to provide readers with an introductory overview of family business, the most prevalent form of business in the world. The differences between family and nonfamily businesses are emphasized in this book. There are several key audiences: As a supplemental text for university undergraduate or graduate level courses such as small business management, introduction to business, entrepreneurship, or family studies. Members of family businesses will benefit from the book as an introduction to the unique nature of family businesses. Professional advisors to family firms such as accountants, attorneys, bankers, insurance providers, and financial services professionals may ...
Managing Virtual Teams
Virtual teams are an integral part of today's global business environment. Traditional face-to-face communication is frequently being replaced with technology mediated communication methods including phone, email, fax, synchronous chat programs, and videoconferencing. While virtual teams offer various advantages to organizations and individuals in flexibility and the ability to overcome geographic distance, they face unique challenges. Virtual teams are often made up of members of various cultures with diverse communication styles. Men and women also tend to behave differently in virtual environments. Challenges occur in the forming, storming, norming, and performing phases of team development, and virtual teams must be able to cope effectively with those obstacles if they are to be successful and reach their potential. Team participants should be selected carefully for various personal characteristics that help assure success and trained in how to be effective virtual team members. Various team strategies can be implemented to improve effectiveness and satisfaction of virtual team members.
Communication for Consultants
From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be—professional services, accounting, technology, operations, human resources, manufacturing, or marketing—consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a con...
The Family in Business
Family businesses are a breed unto themselves. Though they share many features in common with other business models, they possess unique traits that clearly differentiate them. Similarly, though consultation to family buisnesses is in many respects what other businesses experience when seeking assistance, those features that set family business consultation apart are so distinctive that failure to honor and understand them can (and does) too often lead to disaster. The needs of those family members seeking consultation share a portrait in some ways similar to those in non-FOBs, but in a majority of situations are so distinctive and potentially explosive that disaster lurks on the edges, read...
Top Management Teams
This book provides an overview of the organizational mechanisms of TMT impact. When having finished this book, readers will know how a TMT exerts influence and have more insight in how to make TMTs more effective in their organizations. Insight into the ways in which TMTs influence their organizations can benefit practicing top managers, as well as non-executive directors, consultants, team coaches etc. It may help them in establishing early indicators of organizational performance, selecting new TMT members, diagnosing dysfunctional TMT behavior, and assessing the TMT's interaction with middle managers. Therefore, I expect this book to be interesting for a wide audience of practitioners and researchers.
Performing Arts
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The Inscrutable Shopper
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
SPeak Performance
Every leader needs to move people to action and align everyone’s actions toward the same goal. But how is this best accomplished? Words are a leader’s greatest tool, and metaphors are the most potent combination of words available. This book will provide you with communication tools that will take your leadership to the next level and beyond. Through the proper use of metaphors, anyone can become a better leader, align his or her team with their organizational values, and lead the organization to success. Metaphors activate vision and mission statements, enliven goals and objectives, and literally align every aspect of an organization in its intended direction. The knowledge gained from the principles in this book will help leaders develop stronger vision and mission statements that are actionoriented, and it will provide a schematic to organize goals and objectives that are relevant and focused on accomplishing the vision.
