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The Tech Whisperer
Companies all over the world are being buffeted by new technologies, disruptive business models and start-up innovation. Business leaders know that they need to adopt these new technologies like blockchain, artificial intelligence and Internet of things, and transform their companies using them to keep pace with rapid customer and business environment changes. Therefore, there is an urgent need to understand the basic principles of digital transformation and the technology forces that enable this shift. The Tech Whisperer, as the name suggests, demystifies and simplifies emerging technologies like AI, blockchain, Internet of things, virtual reality, etc. and narrates how companies can employ these to drive their digital transformation. Jaspreet Bindra has been a leading practitioner and thought leader in digital transformation and technology. In his first book, he gives an engaging and forward-looking practitioner's view which can help business leaders, entrepreneurs and anyone looking to understand digital transformation and technology, and leverage them for their future success.
The Curious Marketer
‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Generative AI and Implications for Ethics, Security, and Data Management
As generative AI rapidly advances with the field of artificial intelligence, its presence poses significant ethical, security, and data management challenges. While this technology encourages innovation across various industries, ethical concerns regarding the potential misuse of AI-generated content for misinformation or manipulation may arise. The risks of AI-generated deepfakes and cyberattacks demand more research into effective security tactics. The supervision of datasets required to train generative AI models raises questions about privacy, consent, and responsible data management. As generative AI evolves, further research into the complex issues regarding its potential is required t...
IIFT Entrepreneurs
In their inaugural book venture, Sheetal and Vibhu, esteemed LinkedIn influencers and adept writers, embark on a narrative journey. Their maiden work holds particular significance as they delve into the inspiring entrepreneurial odysseys of their alma mater's alumni. Conceived on a fine day at the Indian Institute of Foreign Trade's Delhi campus, their discussion centered on immortalizing these narratives and nurturing the spirit of entrepreneurship among IIFTians through their writing endeavor. As they sow the seeds of creative exploration, they aspire for their book to ignite conversations, stimulate thought, and incite change, resonating deeply with readers. "IIFT Entrepreneurs" endeavors to distill the wisdom of seven accomplished entrepreneurs who have left an indelible mark in the dynamic realm of startups.
What’s Your Human Edge?
Artificial Intelligence is here, and it's changing everything. Will it take your job, limit your opportunities, or leave you feeling obsolete? Or will it provide you a way to thrive by harnessing your unique strengths? It all depends on what makes you, uniquely you. 'What's Your Human Edge?' offers a compass for navigating the future of work, exploring the timeless skills—from empathy to adaptability—that will set you apart from the machines. As bestselling author Prakash Iyer says, 'This book is not just a book; it's an essential roadmap for the journey ahead.'
The Narayanpur Incident
8 August 1942. As Gandiji and prominent leaders are put in jail, Babu and Manju suddenly find themselves a part of the larger protests--their schools close down and their father is put behind bars. Their daring brother Mohan goes underground and the rest of the family moves to Narayanpur, a sleepy little village seemingly untouched by the turbulence in the country. But Narayanpur is seething within and it all comes to a head when a group of children dare to confront the police.
Handbook of Critical Studies of Artificial Intelligence
As artificial intelligence (AI) continues to seep into more areas of society and culture, critical social perspectives on its technologies are more urgent than ever before. Bringing together state-of-the-art research from experienced scholars across disciplines, this Handbook provides a comprehensive overview of the current state of critical AI studies.
NGOs and Child Labour
Contents: NGOs: Searching for Solid Ground, No Miracle Weapon for Development the Challenges Facing NGOs in the 21st Century, NGO s Better than the State, Stop Child Labour, Child Labour in Weaving Industry, Child Labour Targeting the Intolerable, Trade and Labour Standards, Rural Poverty in India, Employment and Poverty Alleviation, Towards a New Policy on Poverty Reduction, Children s Health and the Environment, Who is Responsible for Corruption in Aid?, Peace and Poverty, Welcome, Baby Six Billion, Population Growth and Jobs, The Population Challenge, The Future of Work, Violence in Schools, Can Economic Growth Reduce Poverty?, The Dynamics of Rural Poverty in India, The Persistence of Indian Poverty and Its Alleviation, Overcoming the Poverty in India and the Lessons Learned, Rural Poverty in India and Development as a Policy Challenge, Employment and Promoting Ecology, The Indian Economy and the Cattle Wealth.
