Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Business Communication by Sanjay Gupta, Jay Bansal
An excellent book for commerce students appearing in competitive, professional and other examinations. Business Communication (Compulsory Course) Objective: To equip students of the B. Com. (Hons.) course effectively to acquire skills in reading, writing, comprehension, as also to use electronic media for Business Communication. Unit 1:- Nature of Communication Process of Communication, Types of Communication (Verbal & Non Verbal), Importance of Communication, Different forms of Communication. Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Unit 2:- Business Correspondence : ...
Advertising Management by Jay Bansal (SBPD Publications)
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Refractive Lens Exchange
Permanent surgical treatment for presbyopia remains the hereto unconquered “last frontier” in anterior segment surgery. Over the years, continuing innovations like Phaco, Radial Keratotomy, LASIK, and premium intraocular lenses have pushed toward this ultimate goal, but now anterior segment surgery is closer than ever with the advent of modern laser-assisted presbyopic lens implantation. Let Refractive Lens Exchange: A Surgical Treatment for Presbyopia, the first book of its kind, be your guide to this fifth wave of innovation in the surgical treatment of presbyopia. Dr. Ming X. Wang, MD, PhD, joined by Associate Editor Dr. Tracy S. Swartz, OD, MS, FAAO and more than 30 expert contributo...
Surgical Correction of Presbyopia
Until recently, surgical correction of presbyopia was considered the “last frontier” in ophthalmology, but today there are a wide variety of treatments available. This Fifth Wave of ophthalmology opens up a whole world of surgical solutions for presbyopes who would otherwise have no recourse, and Surgical Correction of Presbyopia: The Fifth Wave is designed as a complete guide to the wide range of surgical solutions available. Dr. Ming Wang is joined by Associate Editors Drs. Tracy Schroeder Swartz and Nathan Rock and their all-star team of expert contributors to compile the first comprehensive review of all the state-of-the-art surgical treatments for presbyopia. This includes a history...
Mastering Refractive IOLs
The IOL technical specifications, the clinical data, and the necessary clinical and surgical skills comprise the scientific foundation for achieving a "premium" refractive outcome. To consistently achieve patient satisfaction, however, requires mastering the art of patient and IOL selection, communicating and counseling effectively, and providing a "premium" patient experience. This is a nontraditional book in which multiple experts are separately asked to discuss controversial subjects in a reader-friendly format. There is balanced coverage of all of the available refractive IOLs, as well as those that may become available in the near future. A major emphasis is placed on avoiding and managing complications or potentially dissatisfied patients. There are more than 200 chapters that are organized into 14 major sections, over 300 images, 100 tables, and 12 sidebars that cover every aspect of refractive IOL clinical practice. This is a comprehensive educational resource addressing the most demanding and rapidly evolving area in cataract and refractive surgery today and the first book to cover both the clinical and nonclinical aspects of offering refractive IOL services.
The Cornea
None
