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Ethnographic Thinking
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
Decisions
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Doing what Had to be Done
The first biography of an American-born Korean woman, Doing What Had to Be Done is, on the surface, the life story of Dora Yum Kim. But telling more than one woman's story, author Soo-Young Chin offers more than an unusual glimpse at the shaping of a remarkable community activist. In addition as she questions her subject, introduces each chapter, and reflects on how Dora's story relates to her own experience as a Korean-American who immigrated to this country as an adult she carves around Dora's compelling and courageous life story, a story of her own and one of all Korean-Americans. Born in 1921, Dora, as she tells Chin her story, chronicles the shifting salience of gendered ethnic identity as she journeys through her life. Traveling through time and place, she moves from San Francisco's Chinatown where Koreans were a minority within a minority to suburban Dewey Boulevard where Dora and her family attempt to integrate into mainstream America and where she becomes a social worker in the California State Department of Employment. As the Korean immigrant community grows in the late 1960s, Dora becomes deeply involved in community service. She remembers teaching English to senior ci
The Academy
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EmTech Anthropology
EmTech Anthropology: Careers at the Frontier emphasizes anthropology’s critical role at the frontier of emerging technologies (EmTech). The book explores the opportunities and challenges that arise as anthropologists venture into the territory of EmTech, pushing the boundaries of traditional academic approaches and methodologies. By sharing the stories and insights of early to mid-career anthropologists working in AI, robotics, Web3, cybersecurity, and other cutting-edge fields, the book provides a possible roadmap for future practitioners seeking to make an impact in the world of EmTech. These anthropologists demonstrate how the discipline's unique perspective and skills can be applied to...
Annual Report
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