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They Told Me It Was Impossible: The Manifesto of the Founder of Criteo
On October 30, 2013, author JB Rudelle's little company out of Paris, Criteo, was listed on NASDAQ. In They Told Me It Was Impossible, Rudelle shares how he managed an improbable challenge. In less than ten years, Criteo, a leading international retargeting technology company, went from being a start-up in the back of a salad bar to a billion-dollar company quoted at NASDAQ. In this memoir, Rudelle shares his journey, a journey that was anything but easy and one that included failures. He tells how for him failure was often the key to his success. He also reveals secrets to winning at entrepreneurship and technology innovation. And he shares his deep passion and advocacy for hi-tech companies internationally. Filled with practical tips as well as philosophical insight and advice, They Told Me It Was Impossible, recaps Rudelle's life as a serial entrepreneur and the steps he took to achieve success in the start-up world.
The Rebel Entrepreneur
Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs, who've made the grade by doing things differently, this book will show you: - Why you don't need to stick to a business plan; - There's nothing wrong with learning from the ideas of others ; - Why, if things get tough, you should put your prices up; - How cutting costs can kill your business. The Rebel Entrepreneur is the alternative guide to starting your own business and succeeding that no entrepreneur can afford to be without.
Better Venture
Better Venture is a first-of-its-kind guide to diversity and inclusion in startups and venture capital—who funds, who gets funded, and how the industry can change. The industry’s lack of diversity and inclusion not only compromises moral standing—it means overlooking profitable businesses and talented founders. That costs hundreds of millions of dollars a year, and neglects ideas that could serve the needs of many more people. In this collection of interviews, stories, and research, we use the momentum that has been building in recent years to expand the conversation about DEI, venture capital, and the startup ecosystem, and to inspire more concrete action. Highlights: - 43 in-depth co...
On m'avait dit que c'était impossible
UNE FOIS N’EST PAS COUTUME, UN DIRIGEANT ICONOCLASTE DÉCIDE DE FAIRE VOLER EN ÉCLATS LES CLICHÉS. Nos PME françaises ne prospèrent pas ? Il est temps d’en finir avec l’obsession fiscale et administrative des patrons. Les vraies raisons sont ailleurs. Jean-Baptiste Rudelle a réussi un improbable défi. En moins de dix ans, sa société, Criteo, qui invente une nouvelle forme de publicités ciblées sur Internet, est passée de l’arrière-boutique d’une saladerie à une multinationale aujourd’hui cotée au Nasdaq, qui pèse plus de 2 milliards en Bourse. Il nous raconte ici son parcours, qui a été tout sauf un long fleuve tranquille, et ses échecs puisque pour lui l’échec est la condition même du succès. Il nous livre aussi ses secrets de réussite, ainsi qu’un vigoureux plaidoyer pour la création d’entreprises de hautes technologies en France.
Disciplined Growth Strategies
Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed succes...
Interstellar Travel
Interstellar Travel: Propulsion, Life Support, Communications, and the Long Journey addresses the technical challenges that must be overcome to make such journeys possible. Leading experts in the fields of space propulsion, power, communication, navigation, crew selection, safety and health provide detailed information about state-of-the-art technologies and approaches for each challenge, along with possible methods based on real science and engineering. This book offers in-depth, up-to-date and realistic technical and scientific considerations in the pursuit of interstellar travel and will be an essential reference for scientists, engineers, researchers and academics working on, or interest...
Student Start-ups: The New Landscape Of Academic Entrepreneurship
There has been a substantial rise in the number of entrepreneurship courses and programs at colleges and universities. Despite the rapid rise of undergraduate entrepreneurship, there have been few academic studies of this phenomenon. Little is known about the antecedents and consequences of these activities. Student Start-Ups: The New Landscape of Academic Entrepreneurship is the first book of its kind on student entrepreneurship. It sets out to provide a structured approach to understanding the development of the phenomenon by synthesizing and offering the best available quantitative data and new case studies from a range of countries and universities. In doing so, they present the evolution of different models of student entrepreneurship with insights and implications for practice, policy and research.
Presenting to Win, Updated and Expanded Edition
In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences – and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what's in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guide's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. They'll work for you, too!
