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Ouellette Genealogy
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The Role and Impact of Entrepreneurship Education
This edited volume aims to bridge persistent research and practitioner gaps in entrepreneurship education theory and practice, as well as its relationship to main stakeholders. In 16 focused chapters, authored by leading international authorities in this topic, it offers new and innovative conceptual frameworks, research directions and illustrative case studies.
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Consumer Behaviour: Asia-Pacific Edition
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each oth...
Bouchard Genealogy
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My Family Lariviere-Morin
This book covers the Lariviere-Morin family in the United States, Canada, and France along with information on the Salisbury, Bernard, Lizotte, Lajoie, Pelletier, and Duval families in the United States.
Dictionnaire généalogique des familles Ouellet-te d'Amérique, 1666-1999
Renseignements généalogiques sur les Ouellet, Ouellettes, Ouellon, Willet, Willett, Willette familles d'Amerique et en particulier du Québec.
