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Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive in...
La communication marketing
L'ouvrage poursuit trois objectifs: préciser le cadre théorique de toute réflexion relative à la communication marketing; approfondir la connaissance des différentes techniques de communication et de leur fonctionnement; présenter la construction et la mise en oeuvre de la stratégie. Il privilégie une approche stratégique et dynamique.
Modernism, Magazines, and the British Avant-garde
Based on the author's thesis (doctoral)--Oxford University, 2000.
1913
This innovative book puts modernist literature in its cultural, intellectual, and global context, within the framework of the year 1913. Broadens the analysis of canonical texts and artistic events by showing their cultural and global parallels Examines a number of simultaneous artistic, literary, and political endeavours including those of Yeats, Pound, Joyce, Du Bois and Stravinsky Explores Pound's Personae next to Apollinaire's Alcools and Rilke's Spanish Trilogy, Edith Wharton's The Custom of the Country next to Proust's Swann's Way
Apollinaire, Visual Poetry, and Art Criticism
More than anything, perhaps, this volume strives to elucidate the concept of poesie critique, which has received very little attention. This omission is surprising since the genre influenced the Surrealist invention of poesie synthetique as well as many writers who followed Apollinaire, trying to reconcile poetry and criticism.
Europa! Europa?
Biographical note: Sascha Bru, Genth University, Belgium; Peter Nicholls, University of Sussex, UK.
