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The Death of Demand
In this title, Osenton offers readers a comprehensive programme for increasing profits when they can't increase revenue.
A Guide to Elder Planning
Speaking to aging Americans who want to plan for the future, "New York Times" journalist Weisman reveals everything readers need to know to protect themselves legally and financially in later years.
The New PR Toolkit
The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
Adweek
Vols. for 1981-198 include four special directory issues.
Practical Aspects of Knowledge Management
This book contains the papers presented at the 5th International Conference on Pr- tical Aspects of Knowledge Management organized by the Department of Knowledge Management, Institute of Computer Science and Business Informatics, University of Vienna. The event took place on December 02–03, 2004 in Vienna. The PAKM conference series offers a communication forum and meeting ground for practitioners and researchers engaged in developing and deploying advanced bu- ness solutions for the management of knowledge and intellectual capital. Contributions pursuing integrated approaches which consider organizational, technological and c- tural issues of knowledge management have been elected for pre...
Supply Chain Redesign
The authors identify key emerging trends and drivers in supply chain management, introduce powerful new strategies for redesigning supply chains, and present comprehensive global case studies showing how Nortel and General Motors have transformed their own supply chains to optimize value and drive out costs.
Buy, Lie, and Sell High
This book critically examines the role of the venture capitalists, investment banks and the Federal Reserve in the evolution of the internet "bubble". It also looks at what new companies and managers need to do to avoid the consequences of such "irrational exuberance" in the future.
Profits You Can Trust
Readers can learn about deceptive financial reporting strategies to help avoid the accounting landmines that can destroy even the most successful business.
From Concept to Wall Street
Two of the world's leading experts in venture-backed entrepreneurship offer a start-to-finish guide to the entire process: starting new companies, identifying and negotiating funding, and managing to--and through--IPOs or M&As.
What's Your Life Worth?
One of the world's leading healthcare economists offers a hard-nosed analysisof the frightening reality of soaring healthcare costs--and shows how it willfeel to be at the mercy of a system that can't afford to cure anyone.
