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Suckered
Suckered tracks the stealthy infiltration of one of America's greatest threats, a silent killer 10,000 years in the making -- sugar. From Napoleon to Fidel Castro, sugar's role in transforming societies and defining national boundaries is explored and reveals the shocking truth of how sugar has come to saturate our diets. Dr. Eisenberg unveils this addictive toxin's ability to wreak havoc on our biological systems, from diabetes to cancer, heart disease to dementia, hypertension to obesity, and more. With a plan for the future to empower personal and nationwide change, Suckered provides insight into combatting the nation's biggest addiction.
Waiting for Your Cat to Bark?
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rew...
Call to Action
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Buyer Legends
By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see i...
Be Like Amazon
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Persuasive Online Copywriting
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
Fighting Buddha
A raucous, irreverent look into the Buddhist and Martial Arts worlds Can we be martial arts practitioners and Buddhists at the same time? Can these practices actually complement each other, in mindfulness? How do we reconcile Buddhist concepts like non-violence with a fighting practice like judo, karate or jiu jitsu? Long-standing martial arts instructor and meditator Jeff Eisenberg addresses these and other questions in his own inimitable style, employing autobiographical anecdotes, along with martial arts fighting strategies, koan and sutra teachings, and Buddhist folk stories. Fighting Buddha outlines why the true test of a martial artist’s skill and of a Buddhist’s application of min...
Always Be Testing
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives I...
Buddha's Bodyguard
An innovative guide to applying the strategies of a bodyguard to create a Buddhist “security plan” for protecting ourselves from suffering • Presents the unique concept of the “bodyguard” and its protection tactics as a metaphor for explaining and implementing Buddhist teachings • Recasts the Four Noble Truths as the Four Noble Tactical Truths, the Eightfold Path as the Eight Tactics Plan, and the notion of Interbeing in the Buddhist world as the Tactics of Interdepending • Offers a new, modern understanding for the new generation of Buddhist practitioners intrigued by a more Western take on Buddhism Drawing from his extensive experience as a professional protection agent, Jeff...
The New Rules of Marketing and PR
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
