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Corporate Entrepreneurship & Innovation
CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Corporate Entrepreneurship
Corporate Entrepreneurship leads readers through an overview of real-life corporate entrepreneurship; the aims, organizational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organization.
Corporate Innovation and Entrepreneurship
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Entrepreneurial Orientation
In a world defined by increasing uncertainty and complexity, understanding the concept of Entrepreneurial Orientation (EO) is of critical importance. This volume convenes some of the world’s leading experts on EO to provide readers with an overview of the current state of EO research and set a compelling agenda for its future.
Handbook of Top Management Teams
Questions of company governance have been examined over the years, but this has generally been in areas concerning shareholders. Meanwhile the management team and board of directors remain comparatively unexplored. This book has been written to provide a way into this relatively unknown world of executive committees.
Environmental Marketing
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative p...
Dynamic Management of Growing Firms
How CEOs and managers of established firms can move away from crisis management toward more effective, planned growth in this age of global competition. Derived from open systems theory, empirical research, and practical experience, the Dynamic Systems Planning (DSP) Model described here aids strategists and scholars in identifying and analyzing a comprehensive set of core competencies of an organization to assure growth and profitability.
Business Modeling for Life Science and Biotech Companies
Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations. Onetti and Zucchella begin by unpacking the often-used ‘business model’ term, examining key elements of business model conceptualization and offering a three tier approach with a clear separation between the business model and strategy: focus, exploring the different activities carried out by the organization; locus, evaluating where organizational activities are centered; and modus, testing the execution of the organization’s activities. The business model thus defines the unique way in which a company delivers on its promise to its customers. The theory and applications adopt a global approach, offering business cases from a variety of biotech companies around the world.
Innovation Orientation in Business Services
This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
Research Handbook on Strategic Entrepreneurship
This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.
