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Television Brandcasting
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including...
Television and New Media
Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book closely examines the ways that television programming has changed with the influx of new media—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.
Television and New Media
We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate. Organized around key industrial terms—platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.
Music Analysis
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The Procrastination Economy
Acknowledgments -- Introduction -- The procrastination economy and the mobile day part -- The workplace: snacks and flows -- The commute:?smart cars? and tweets from trains -- The waiting room: casual games in stressful places -- The "connected" living room : the idiot box gets a diploma -- Conclusion: the procrastination economy in the era of ubiquitous computing and the internet of things -- Notes -- Bibliography -- Index -- About the author
Tongue-tied
Tongue-Tied is an anthology that gives voice to millions of people who, on a daily basis, are denied the opportunity to speak in their own language. First-person accounts by Amy Tan, Sherman Alexie, bell hooks, Richard Rodriguez, Maxine Hong Kingston and many other authors open windows onto the lives of linguistic minority students and their experience in coping in school and beyond. Selections from these writers are presented along accessible, abridged scholarly articles that assess the impact of language policies on the experiences and life opportunities of minority-language students. Vivid and unforgettable, the readings in Tongue-Tied are ideal for teaching and learning about American education and for spurring informed debate about the many factors that affect students and their lives. Visit our website for sample chapters!
Roots Too
In the 1950s, America was seen as a vast melting pot in which white ethnic affiliations were on the wane and a common American identity was the norm. Yet by the 1970s, these white ethnics mobilized around a new version of the epic tale of plucky immigrants making their way in the New World through the sweat of their brow. Although this turn to ethnicity was for many an individual search for familial and psychological identity, Roots Too establishes a broader white social and political consensus arising in response to the political language of the Civil Rights and Black Power movements. In the wake of the Civil Rights movement, whites sought renewed status in the romance of Old World travails...
Blood Mysteries
A Jehovah's Witness is stabbed in her home by a stranger she once allowed in. A homeless woman masturbates on a park bench. A statue of the Virgin Mary, "plaster receptacle of petitions and foolish pleas," is found in a dump, a missing hand suggesting the sound of a one-handed rosary. Through images brutally honest and disarmingly off-center, Dixie Salazar explores the hidden lives of everyday people, objects, and experiencesÑand their transformation in the hidden realms of the heart. Charting furious descents into the darkest crevices of our souls, Salazar paints for us a lost city that exists below our mundane consciousness. Blood Mysteries is a tribute to lost souls, from a suicidal ment...
Flow TV
From viral videos on YouTube to mobile television on smartphones and beyond, TV has overflowed its boundaries. If Raymond Williams' concept of flow challenges the idea of a discrete television text, then convergence destabilizes the notion of television as a discrete object. Flow TV examines television in an age of technological, economic, and cultural convergence. Seeking to frame a new set of concerns for television studies in the 21st century, this collection of all new essays establishes television’s continued importance in a shifting media culture. Considering television and new media not as solely technical devices, but also as social technologies, the essays in this anthology insist...
