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Marketing Analytics Roadmap
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In t...
Insurance Technology Handbook
This desk reference for IT professionals in the insurance industry provides information about the latest technologies to improve efficiency and prediction. Topics include: imaging modeling management systems customer systems Internet commerce Issues affecting all financial service sectors, such as the year 2000 problem The Insurance Technology Handbook is geared toward all levels of technology management and financial services management responsible for developing and implementing cutting-edge technology.
Handbook of Technology in Financial Services
The calculus of IT support for the banking, securities and insurance industries has changed dramatically and rapidly over the past few years. Unheard of just a few years ago, corporate intranets are now used for everything from job postings to enhanced team communications. Whole new departments are being created to support e-commerce. And the Internet/Intranet/Extranet triple-whammy is the most critical component of most financial IT shops. At the same time, new intelligent agents stand ready to take on such diverse functions as customer profiling and data mining. Get a handle on all these new and newer ripples with Handbook of Technology in Financial Services. Here, in this exhaustive new g...
Financial Services Information Systems
The calculus of IT support for the banking, securities, and insurance industries has changed dramatically and rapidly over the past few years. Consolidation and deregulation are creating opportunities and challenges never before seen. Unheard of just a few years ago, e-commerce has given birth to new infrastructures and departments needed to support them. And the Internet/Intranet/Extranet triple-whammy is the most critical component of most financial IT shops. At the same time, new intelligent agents stand ready to take on such diverse functions as customer profiling and data mining. Get a handle on all these new and newer ripples with Financial Services Information Systems. Here, in this e...
Congressional Record
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The Descendants of Lot Madison and Rebecca (Cantrell) Epperson
Harrison Calloway Epperson (ca. 1825-1882) married three times. One descendant, Lot Madison Epperson (1849-1914) was born in Missouri. He and Rebecca Cantrell (1851-1890) were married in 1870. They had eight children whose descendants have scattered throughout the United States.
Cleburne County and Its People
Cleburne County and Its People is a historical account of Cleburne County and the men and women who made it what it is today. These men and women were as diverse as the Ozark Mountain's rock-laden landscapes. The pioneers who settled Cleburne County were as strong as the land, of hardy pioneer stock, and bold in thought and action. They were shrewd, strong-willed individuals who brought staunch beliefs and strong disciplines with them and settled in an untamed wilderness which became Cleburne County. Cleburne County and Its Peoplehas drawn from the past and the present--chronicling the lives of settlers facing hardships and tragedies, discovering profound beauty, mastering vast natural resou...
