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El espot publicitario
La publicidad configura, en buena medida, nuestro panorama urbano, tanto el exterior (el de la calle) como el interior de nuestros espacios domesticos. En ellos, a traves de la television, se ha instalado un escaparate permanente de manera que lo exterior, el mercado, lo publico, se ha situado en el que fuera el espacio de la privacidad, de la intimidad, provocando una radical mutacion, tanto ecologica como antropologica. Asi, finalmente, se funde, y se confunde, con nuestra cotidianidad. Esta obra pretende antes que nada ser un libro util: una herramienta argumentada, sustentada teoricamente, para analisis de los mensajes publicitarios.
Modes of Representation in Spanish Cinema
Isolated by the repressions and censorship of Franco's regime, Spanish cinema developed distinctive style and content from the 1930s to the 1970s, largely without reference to its international counterparts. Through a series of close readings of films made in the Republican period under Franco and more recently under socialism, contributors here seek to present a clearer picture of Spanish national cinema.
Masks and Human Connections
This interdisciplinary collection explores four distinct perspectives about the mask, as object of use for protection, identity, and disguise. In part I, contributors address human identities within collective social performance, with chapters on performativity and the far right and masked identities in political resistance and communication. Part II focuses on the mask as a signifying object with strong representational challenges, exploring representations in festivals, literature, and film. Part III investigates the ambiguous use of the mask as a protective and concealing element, delving into visual culture and digital social media contexts. Finally, Part VI draws on the work of Levinas and Deleuze to investigate a philosophical view of the mask that addresses memory and ethics within intersubjective relationships. Questioning the contemporary world, using communication, sociology, visual culture, and philosophical theory, the volume provides a pedagogical and formative perspective on the mask.
The Moderns
This book offers a radically new account of the rich and varied culture of contemporary Spain. It focuses on three intellectuals who chronicle contemporary life (including journalist Francisco Umbral); three filmmakers who engage with the many nationalisms of the Spanish state (Victor Erice,Bigas Luna, and Julio Medem); and three crucial topics that are expressed in many media (the replaying of history, the rise and fall of the city, and the practice of everyday life). Ranging from the ethnographic photography of Cristina Garcia Rodero to the high tech architecture of SantiagoCalatrava and from the hyperrealist painting of Antonio Lopez to the neo-flamenco dance of Joaquin Cortes, this book is also the first to draw on theorists of the intellectual field, the production of space, and the arts of bricolage (Pierre Bourdieu, Henri Lefebvre, and Michel de Certeau). Refutingthe charge that contemporary Spanish culture is trivial or superficial, this book argues that it is fully engaged in the aesthetic and historical project of modernity.
Representing the Rural
Students and film scholars will appreciate this unique volume.
Despotic Bodies and Transgressive Bodies
Focusing on Spanish culture and society in the second half of the twentieth century, Despotic Bodies and Transgressive Bodies traverses a variety of disciplines: literature, film studies, cultural studies, feminist theory, and history, to examine crucial moments of cultural transition. Beginning with an analysis of the period of autarky—Spain's economic, cultural, and ideological isolation under Francisco Franco's regime— Pavlović then explores the tumultuous passage to capitalism in the late 1950s and 1960s. She follows this by revisiting the complex political situation following Franco's death and points out the difficulties in Spain's transition from dictatorship to democracy. Combining a strong theoretical background with a detailed study of marginalized texts (La fiel infanterÃa), genres (the Spanish comedy known as the comedia sexy celtibérica), and film directors (Jesús Franco), Pavlović reveals the construction of Spanish national identity through years of cultural tensions.
Burning Darkness
Encourages a deep reading of a selection of essential Spanish films.
Refiguring Spain
In Refiguring Spain, Marsha Kinder has gathered a collection of new essays that explore the central role played by film, television, newspapers, and art museums in redefining Spain's national/cultural identity and its position in the world economy during the post-Franco era. By emphasizing issues of historical recuperation, gender and sexuality, and the marketing of Spain's peaceful political transformation, the contributors demonstrate that Spanish cinema and other forms of Spanish media culture created new national stereotypes and strengthened the nation's place in the global market and on the global stage. These essays consider a diverse array of texts, ranging from recent films by AlmodÃ...
