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Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
Urbanization will become one of the defining trends of Asia's transformation in the coming decades. Investments in urban areas have a strong potential to contribute to inclusive growth, reduce urban poverty, and strengthen social resilience. The Guidance Note on Poverty and Social Dimensions in Urban Projects aims to assist Asian Development Bank (ADB) staff, including practitioners and specialists working on their behalf, to effectively address the poverty and social dimensions of ADB's urban operations. It provides practical guidance in strengthening the link between urban investments and poverty reduction by making better use of poverty and social analysis as a resource for successful projects. The guide complements the Handbook on Poverty and Social Analysis (2012) which provides general guidance on incorporating poverty and social dimensions in ADB operations.
This guide provides practical tips for addressing menstrual health as part of urban development, water, and sanitation work in the Pacific to promote gender equality and well-being. It outlines the need to improve education about menstruation, eliminate stigma and discrimination, and boost access to sanitation facilities to support inclusive development and economic growth. It identifies how project design and implementation can immediately strengthen menstrual health. While the guide is intended to inform projects supported by the Asian Development Bank, it will also be relevant to other urban development and water, sanitation, and hygiene interventions.
This book constitutes the refereed proceedings of the 12th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2015, held in Milan, Italy, in July 2015. The 17 revised full papers presented were carefully reviewed and selected from 75 submissions. The papers are organized in topical sections on attacks, attack detection, binary analysis and mobile malware protection, social networks and large-scale attacks, Web and mobile security, and provenance and data sharing.
Nanophytomedicine is a branch of medicine that involves the application of nanomedicine-based systems to phytotherapy and phytopharmacology and the use of phytonanoparticles for biomedical applications. Nanophytomedicine covers recent advances in experimental and theoretical studies on various properties of nanoparticles derived from plant sources. This book assesses the recent advancements and applications of plant-based nanoparticles and also highlights emerging concepts of biomimetics. The book contains 24 chapters encompassing various therapeutic applications of phytochemicals derived from plants, ferns, seaweeds, and so on, mediated through nanotechnology and its allied approaches. A fervent attempt has been made to compile every significant advancement in the field of phytonanomedicine so as to accelerate its momentum in the pharmaceutical sector.
This publication showcases a compilation of project briefs culled from case studies of good practices, new approaches, and working models on sanitation and wastewater management from different countries. The project briefs demonstrate solution options from which useful lessons can be derived. Not only do they illustrate how sanitation and wastewater management challenges can be addressed, the project briefs also aim to inspire replication and show opportunities for actions and investments. Given the more complex water resource and health challenges in many parts of the world, it is time to engage in a rational analysis of all possible management strategies, learn from others' experiences, apply innovative approaches, and tap potential markets.
Over the past 30 years, rapid urbanization and economic growth have transformed the cities of the People's Republic of China (PRC). But this unprecedented urbanization has highlighted challenges that demand significant changes to basic urban management and planning policies. This report is based on a 2011–2012 policy study for the PRC's forthcoming national urbanization plan that will set out urban development policies and guidelines over the coming decade. It examines the PRC's urbanization challenges and suggests actions for improving the urban environment through changes in the design, financing, administration, and social integration of cities.
According to the International Disaster Database (EM-DAT), over the last seventy years, floods have shown the fastest rate of increase relative to any other type of disasters. Devastation due to these events occurs almost daily. Even though our technological capabilities for dealing with floods have advanced rapidly over the same period, and while global economic growth per capita has doubled, flood events have become ever more disastrous. Does this mean that our technological developments have advanced independently from the social and wider ecological needs? Flood Risk: The Holistic Perspective is a direct response to this question and it argues that this paradoxical situation is a result ...
Nature-based solutions (NBS) are interventions to protect, restore, and sustainably manage natural or modified ecosystems to support both biodiversity and human well-being. This guide explores the benefits of using NBS in a suite of development options to promote sustainable and resource-efficient infrastructure. It includes case studies from Bangladesh, Nepal, the People's Republic of China, the Philippines, and Viet Nam to show how NBS can be mainstreamed in the portfolio of the Asian Development Bank.
Carried out in consultation with officials and researchers from across the region, Towards Green Growth in Southeast Asia provides a framework for regional leaders to design their own solutions to move their countries towards green growth.